Name: Setting up Adobe Commerce Plugin in SAP Engagement Cloud, Emarsys Edition
Uploaded: 2026-7-6
Duration: 344 s
Description: Integrate Adobe Commerce with SAP Engagement Cloud. Sync contacts, events, products for personalization. Ensure data quality and map fields. Real-time updates enhance e-commerce strategies and engagement.

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<div><div><div><div>Integrate Adobe Commerce with SAP Engagement Cloud. Sync contacts, events, products for personalization. Ensure data quality and map fields. Real-time updates enhance e-commerce strategies and engagement.</div></div></div></div>

Setting up Adobe Commerce Plugin in SAP Engagement Cloud, Emarsys Edition

Welcome! This is an introduction to the Adobe Commerce plugins! In this video, I will show you: how to connect your Adobe Commerce shop to your SAP Engagement Cloud account, how to activate synchronization of the data you need for your automation, segmentation, and personalization at SAP Engagement Cloud, how to check and ensure good data quality. Before you start configuring the plugin, you need to download the newest plugin version from Packagist and install this to your Adobe Commerce. Proceed as follows: When the extension is installed, build the connection to the plugin, on your Adobe Commerce. Log in to the Adobe Commerce admin and then go to “Stores”, “Configuration”. After expanding the Emarsys panel on the left-hand side, click “Connect” and copy the connect token shown in the text area to your clipboard. Paste the token in your SAP Engagement Cloud account, under “Add-ons”, “ Adobe Commerce”. Click “Fetch sites” and select the website of Magento 2 store, then click “Connect” and continue to the next step. One Adobe Commerce Website can contain more stores and store views. The Adobe Commerce Plugin synchronizes the data from all chosen stores to one SAP Engagement Cloud account. In our sample case, we only work with one store. Now, that Adobe Commerce is connected to your SAP Engagement Cloud account, let’s continue with the check and setup synchronization for Contacts, Events, Products, Orders and Web Behavior. The Plugin synchronizes all the data needed for your automation, segmentation, personalization and can also support omnichannel approach via Email, Digital Ads, Web Channel, SMS. First, enable the contact synchronization which imports Customers and Newsletter Subscribers from Adobe Commerce. As you can see, all the system fields are pre-mapped and you can even map further custom fields. Custom fields are typically used for synchronizing preferences of the customer (such as favorite sport or brand) which you can use for better personalization. If you also want to use SMS as a channel you need to map the mobile phone number (in international format) to the corresponding field. The mapping can be adjusted anytime. Please note that Mapping changes trigger the complete synchronization of the whole contact database (all Customers). Note that except for opt-in, data is transferred only one way: from Adobe Commerce to SAP Engagement Cloud. To trigger and personalize transactional messages you can transfer Adobe Commerce standard events to SAP Engagement Cloud external events. Please note, that activation of events will automatically disable the transactional messaging  on Adobe Commerce to avoid duplication. Make sure that you create the messages and automations in SAP Engagement Cloud before activation. The next synchronization is Products, which transfers the standard product data. This is used for identification of web behavior (which products are viewed, abandoned or purchased), creation of product recommendations via widgets connecting to Smart Insight to identify best selling products and category. The plugin synchronizes all the mandatory fields, such as item, product name, price,  availability, but you can also enable custom fields. Now, to Web Extend: with only one click, you can inject the complete Web Behaviour Javascript to your webshop, in order to; track behavior of your consumers and get the standard “predict data fields” filled. Update the data in the recommendation engine for personalized recommendations. Have the key component for Web Channel which is based on Web Extend Header. If your webshop isn’t part of the standard Adobe Commerce (Magento) front end, Web Extend must be integrated manually (e.g. with Google-Tag-Manager). This process is well documented on our Help portal. You can enable synchronization of orders which are transferred to Smart Insight. If you don’t have Smart Insight enabled, don’t activate this function. To conclude the plugin integration, let’s also speak about synchronization FREQUENCY. SAP Engagement Cloud maintains two components real-time: Contacts (such as Opt-In update, new mobile phone number, new address) and Events (new order). A change in your Adobe Commerce webshop means an immediate change in SAP Engagement Cloud. Orders are also fetched live, but the synchronization to Smart Insight is on a daily basis. Products are fetched hourly: SAP Engagement Cloud always pulls a complete catalog; you can request to change it to a daily or weekly basis. Congratulations! You have successfully activated the Adobe Commerce Plugin and connected it to your SAP Engagement Cloud account. To double-check the data quality, have a look at the “Health Check” tab. The Health Check shows you the last synchronization time and status for Contacts, Orders, Events and Products and indicated warnings (such as wrong settings on product) or errors (for instance the connection to your Adobe Commerce was unavailable). And this is how you can set Adobe Commerce plugins for SAP Engagement Cloud I hope you enjoyed this session, and thank you for your attention!