Name: Setting Up Shopify Plugins in SAP Emarsys
Uploaded: 2025-7-15
Duration: 350 s
Description: In this video, we explain how to connect your Shopify store to your SAP Emarsys account and demonstrate the data flow using a Shopify event-based automation.

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<div><div><div><div><div><p>In this video, we explain how to connect your Shopify store to your SAP Emarsys account and demonstrate the data flow using a Shopify event-based automation.</p></div></div></div></div></div>

Setting Up Shopify Plugins in SAP Emarsys

Welcome! In this video, we will show you how to connect your Shopify store to your SAP Emarsys account and demonstrate the data flow using a Shopify event-based automation. Before configuring the plugin, you need to install the SAP Emarsys app and connect it to your Emarsys account. For that proceed as follows: Go to the SAP Help portal “Installing the Plug-in and Connecting the Shop” page. Look for the Shopify App Store link, copy and paste it into your browser and click “install”. Then you'll need to provide the API credentials. For that, log into your SAP Emarsys account and create a new API user on the Security Settings/ API users page. Save the secret and enable the customer.settings endpoint  and all field, contact, and event-related API permissions. You can use previously created API users if you know their secret, and the mentioned API permissions are enabled. When the app is installed, set the connection to your SAP Emarsys account by pasting the API username and secret. Now that your Shopify store is connected to your SAP Emarsys account let's continue setting up Customers, Events, Products, Orders, and Web behavior tracking. The Plugin synchronizes all the data needed for your automation, segmentation, and personalization. First, enable the upload status, which regularly uploads your customers to the SAP Emarsys contact database. Below, you can see the field matching where all the system fields are pre-mapped, and you can even map further custom fields. Please note that standard fields are always synced and can't be unmapped. Custom fields are typically used to synchronize the preferences of the customer, which you can use for better personalization. If you also want to use SMS as a channel, you need to map the mobile phone number and SMS opt-in to the corresponding SAP Emarsys fields. The mapping can be adjusted at any time, but changes trigger the complete synchronization of the entire contact database (all customers). Note that data is transferred only one way from Shopify to SAP Emarsys, but email and SMS opt-in are synced bi-directionally. You can transfer Shopify standard events to SAP Emarsys  external events to trigger and personalize transactional messages.  Before activation, make sure that you create the messages and automations in SAP Emarsys. The next synchronization is products, which transfers the standard product data. This is used for identification of web behavior (which products are viewed, abandoned or purchased). And creation of product recommendations via widgets connecting to Smart Insight to identify best selling products and categories. The plugin synchronizes all the mandatory fields such as item, product name, price and availability. You can enable synchronization of orders transferred to Smart Insight. Don't activate this function if you don't have Smart Insight enabled. The last setting is Web behavior tracking: with only one click, you can inject the complete web behavior JavaScript via Web Pixel to your web shop in order to: track the behavior of your consumers and get the standard “predict data fields” filled. Update the data in the recommendation engine for personalized recommendations. And have the key component for Web Channel, which is based on the Web Extend header. Congratulations! You have successfully activated the Shopify plugin and connected it to your SAP Emarsys account. Now, let's check if the data flow works as expected with the help of an SAP Emarsys automation program. In the SAP Emarsys platform. You can create a registration confirmation Tactic to welcome the newest contacts. Then, open the program, set the event, select the email you'd like to send and activate the program. To test the connection and the data sync, go to the Shopify store and create a new account. You'll immediately receive the registration confirmation email you set earlier. Then browse products and do some activities like adding items to your cart. It's time to check what you see in the SAP Emarsys platform. Look for the previously created contact, then navigate to the Predict Data sources/ Live events page. Here you will see your recent activities. You can also check the details on the Program Reporting and Event Monitoring pages. So, the data sync works well! And this is how you can set Shopify plugins for SAP Emarsys. I hope you enjoyed this session and thank you for your attention.