Name: Setting Up Your Loyalty Ecosystem in SAP Customer Loyalty Management Solution
Uploaded: 2026-2-18
Duration: 256 s

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<div><div><div><div><div><div>SAP Customer Loyalty Management is a SaaS public cloud application that enables companies to manage loyalty programs across multiple brands, regions, and workspaces hosted in global data centers. The solution integrates with S/4HANA ERP systems using sales organization IDs for internal brands and business partner IDs for third-party partners, enabling proper financial tracking and settlement. Companies can configure membership programs with customizable point schemes, multi-tier structures, and regional strategies within a shared loyalty environment.</div></div></div></div></div></div>

Setting Up Your Loyalty Ecosystem in SAP Customer Loyalty Management Solution

In this video, we'll explore the new features and functions of the new loyalty solution  The new SAP Customer Loyalty Management product is a SaaS  application in the public cloud. In this example, we see BestRun as a customer who bought a license for the new loyalty  solution and will have their own account On every account, a customer can set up a workspace. A workspace is an environment where you have a shared loyalty program. That environment can be operated from one of the three data centers we support located in North America, Europe, or Asia-Pacific. Every customer can choose where they want their loyalty program to operate and the number of workspaces depends on the license they've obtained. Let's look at one of the workspaces: Europe. In the European workspace, the first thing we will do is determine which loyalty program units  or brands from BestRun will collaborate, working in the same environment. So what we can see in front of us is that we have BestRun Reward, which corresponds  to the loyalty program owner. The way we're looking at it is that every loyalty program has a brand and a place,  and BestRun Reward is the brand used for that purpose. The remaining brands operating in the workspace can be divided into different regions. You can decide whether you want to split the workspace into one region, for example,  US as a whole, or maybe you want to divide that into every state or a couple of  states combined as a region.  In this example, we can see that I've created two regions: MEE and UK&I. In every region, we see the brands operating there. Now, one of the reasons we allow brands to be set up in every region  is to let each brand plan its own promotions and develop its own engagement strategy,  which we'll see later. Now, when you look at one of the brands, we are basically connecting those brands to the  S/4HANA private cloud or to the ERP system to a sales organization ID. This allows us to pass all financial audits that will be recorded later to  document the involvement of that brand in the loyalty program. So you can further do accounting and settlement in the ERP system. Every brand, in this case, based on a body shop, will have a sales organization ID  that corresponds to the sales organization in their ERP system. And that will allow you to conduct all your accounting and settlement practices. Apart from setting up loyalty program units, you can add third-party partners  to help you collaborate on the program. For example, if you have an earning partner, a redemption partner, et cetera,  For example, if you have an earning partner, a redemption partner, et cetera,  you can set them all up, and that will enable you in different use cases. If you look at one of those partner brands,  the difference between them and the brands of BestRun  is how we connect them to the ERP system: through a business partner ID. This means every brand owned by BestRun will have a sales organization ID mapped  to a sales organization. Every third-party brand will have a business partner ID  that will correspond to a business partner in the ERP system. And the same as for the member brands, we're going to maintain a ledger book with a  transaction that will help us do the accounting and settlement with those brands as well. Now, in every workspace, we have a main membership program or a loyalty program. In this case, it is Best on Rewards, and we can set up additional clubs to  offer membership options for customers and the different brands we have. Every one of those programs, membership programs, or clubs can have  a point scheme that allows customers to earn points in a particular currency  and potentially burn them or exchange them for other rewards. And you can also set up multi-tiers for every program that allow  customers to climb the ranks, for example, move from silver to gold,  where they can get additional benefits. This concludes the overview of SAP Customer Loyalty Management Solution