Name: Understanding Interactions, Interaction Contacts and Products in SAP Marketing Cloud
Uploaded: 2018-6-7
Duration: 232 s
Description: In this video, learn about the main entity types that make up the data model - interactions, interaction contacts and products in SAP Marketing Cloud.

Share feedback

<p>We are aware of intermittent issues in accessing the learning content</p>

We are aware of intermittent issues in accessing the learning content

Personalize your learning.

Why create an SAP account?

Enhance your learning experience

SAP Learning

Choose your subscription

Manage your subscription

Live Sessions

Hands-on Practice

Certification

My Learning

Ready to start learning?

This browser is not supported

Please try again later

Sorry, we encountered an error

Try again or reset results to continue browsing

We didn’t find what you’re looking for

To continue, please log in

Your session has timed out

Validate your skills and learning by completing the certification exam and gain a highly recognised accreditation.

Book your certification exam

Complete the assessment to validate your SAP PartnerEdge competency qualifications.

Ready to take your assessment?

Learn about the key features and essentials in the latest release to help you prepare for the Stay Certified assessment.

Prepare for assessment

Learn new skills you need at your own pace with our bite-sized lessons.

Prepare for certification

In your My Learning account you can view your certification and learn how to take your Stay Certified assessment.

Ready to take your Stay Certified assessment?

Explore {title} at SAP Learning. Find out more!

Assessment

Course Completion

Knowledge Badge

Overview

Support Resource

Certification Exam

Theoretical Exam

Schedule

External Course

Practical Exercise

Practical Test

External Hands-On

External Resource

Learning Journey

Learning Journey Assessment

Lesson

Live Session

Practice System

Quiz

Scenario Based Assessment

Course Assessment

Course

Stay Certified

Subscription

System Based Assessment

Test Out

Unit

Video

Video Playlist

Week

Want to remove this from your Learning List?

Your exclusive access to the SAP Learning Hub, event edition is ready. <link>Start learning now.</link>

Access activated

You can now register for free Live Sessions.

<div><div><div><div><div><div><div>In this video, learn about the main entity types that make up the data model - interactions, interaction contacts and products in SAP Marketing Cloud.<br></div><br></div></div></div></div></div></div>

Understanding Interactions, Interaction Contacts and Products in SAP Marketing Cloud

In this video, you will learn about the main entity types that make up the data model in SAP Marketing Cloud. The main entity types are interactions, interaction contacts, and products along with product category hierarchy information. Let's take a closer look at each of them. Interactions are all transactional data that describe what happened by answering the questions who did what, by which means, why and when. This is done using contact attributes, interaction type, communication medium, item of interest, and a time stamp. The information about various consumer activities such as issues raised by the user in service, complaint and sales related information in the form of sales order data, web clicks, email responses, social media posts, participate in the events, etc. is stored as interactions in the system as shown on the screen. Multiple database tables exist in the SAP Hana database, which hold the relevant information. Let us consider an example to understand more about interactions. When a customer browses a product in a web shop. The information, for example, details about the user who clicked the product, whether the web shop was accessed via mobile phone or computer. The category of the product that was clicked, as well as the time when the product was browsed, is captured by the commerce system and sent to the marketing cloud system as interaction records. The interaction contact is the central master data object in SAP marketing. It can be used to store contact information or corporate account information. The data stored in the interaction contact is updated through a best record algorithm that collects data from a source system, which contains all data fields. The interaction contact type zero and one represents all external persons like prospects, consumers, B2C contacts, B2B customers, and unknown web visitors. The marketing attributes are available to store information as name value pairs. As you can see by configuring the highlighted fields, the system can distinguish between suspects, contacts, and consumers. Here you can see the different interaction entity sets provided by the interaction OData API. Please pause the video and read the details if interested. Now let's move on to the product and product category entities. You can categorize products, for example, pens, ink cartridges and erasers, which can be grouped together in the category stationery. The product entity contains all the products with their category assignments and description. The product category and products are master data entities, which can be imported locally to be available in various marketing processes. The product category, hierarchy, entity stores the different product categories, including the complete hierarchy. On the right side of the screen. You can see how product and product category tables are connected. Here are some common use cases which leverage the product and product category. Entities. You can use them to define recommendations, specify filters within segmentation, and store information about sales orders and included line items. Further, the product entity can also be used to replicate the order status from canceled orders as well as saved shopping carts. Thank you for watching.