SAP Emarsys Digital Ads is a vital component of an effective omnichannel strategy. It integrates SAP Emarsys with various ad networks, leveraging detailed customer data to enhance ad targeting.
Working with Digital Ads
Objectives
After completing this lesson, you will be able to:
- Summarize the main functionalities of Digital Ads.
- Create Digital Ads campaigns.
Digital Ads Overview
Digital Ads Key Steps and Benefits
Benefits:
Enables targeted advertising across multiple networks.
Utilizes customer data to create audiences.
Allows real-time advertising to improve customer retention.
Enhances acquisition by targeting look-alike audiences.
Key steps of audience and ad campaign creation:
- Create an SAP Emarsys segment or an empty audience that the Automation program populates later
- Send identifiers to the network
- Create an ad campaign in your ad network
- Activate the campaigns
- Review the performance reporting in SAP Emarsys (pulled from the ad networks).
Creating a Digital Ads Audience
Let’s check out how to create a Digital Ads Audience.
- First, navigate to the Digital Ads, Audiences tab. Then, click 'Create Audience.'
- You pick the Ad Network of your choice, followed by the Audience type.
Proceed to complete the required fields.
You can manage your linked Ad accounts from the Ad Accounts tab.
Finally, you can choose this ad campaign in your Automation program at the "Digital Ads—Add to Audience" and "Digital Ads—Remove from Audience" nodes.
Digital Ads Dashboard and Reporting
The Dashboard tab features several widgets that offer simple, graphic summaries of the overall condition and results of your Digital Ads campaigns, broken down by network.
Digital Ads offers individual audience reporting. Here you can see the overall results of the selected campaign.
Note
Check out the SAP Emarsys Digital Ads portal for more information about end-user guides, ad networks, use cases, examples, and more.