One of the core tenets of our strategy is our "why". Why do we exist? What do we strive for? While we update our strategy for 2026, our "why" remains steadfast. SAP’s purpose is to help the world run better and improve people’s lives. We will continue to strive towards this purpose in 2026 and beyond. To bring this purpose to life, our vision is to bring out the best in every business, three key areas illustrate how we achieve this:
- Transform your business at scale with AI: Embed AI-driven intelligence and insights into every business process, and leverage industry-specific solutions to boost agility and accelerate growth.
- Achieve more across the value chain: Integrate core processes and collaborate across a global network of suppliers, partners, and customers to drive efficiency and resilience. Every transaction strengthens the network, and every insight amplifies value across the ecosystem.
- Innovate sustainably and with confidence: Maintain full control of your data and embed built-in security, transparent compliance controls, and trustworthy AI into operations to achieve sustainable business success.
Summary
- SAP’s purpose is to help the world run better and improve people’s lives.
- SAP's vision is to bring out the best in every business.