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Getting started with SAP Engagement Cloud - Emarsys Edition
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Optimizing Marketing Activities
Discovering Key Features and Basics
Getting Started
9 min
Identifying Key Features and Benefits
5 min
Quiz
Managing Data and Contacts
Creating, Setting Up and Managing Contacts
15 min
Importing Contact Data Manually
7 min
Quiz
Segmenting Contacts
Defining Segments and Different Types of Segments
5 min
Creating Contact Criteria-Based Segments and Combined Segments
6 min
Quiz
Creating Personalized Email Campaigns
Using Email Templates and Managing General Email Settings
2 min
Discovering Personalized Email Content Creation
10 min
Quiz
Automating Customer Journeys
Introducing Automations
7 min
Exploring Tactics
31 min
Quiz
Optimizing Marketing Activities
Exploring Email Analytics
10 min
Exploring Best Practices
4 min
Quiz
Exploring Joule for Consultants
Using AI-Powered Guidance to Accelerate SAP Customer Experience Projects
12 min
Quiz
Discovering Key Features and Basics
Getting Started
9 min
Identifying Key Features and Benefits
5 min
Quiz
Managing Data and Contacts
Creating, Setting Up and Managing Contacts
15 min
Importing Contact Data Manually
7 min
Quiz
Segmenting Contacts
Defining Segments and Different Types of Segments
5 min
Creating Contact Criteria-Based Segments and Combined Segments
6 min
Quiz
Creating Personalized Email Campaigns
Using Email Templates and Managing General Email Settings
2 min
Discovering Personalized Email Content Creation
10 min
Quiz
Automating Customer Journeys
Introducing Automations
7 min
Exploring Tactics
31 min
Quiz
Optimizing Marketing Activities
Exploring Email Analytics
10 min
Exploring Best Practices
4 min
Quiz
Exploring Joule for Consultants
Using AI-Powered Guidance to Accelerate SAP Customer Experience Projects
12 min
Quiz
Knowledge quiz
It's time to put what you've learned to the test, get 3 right to pass this unit.
1.
Which page shows all basic metrics for a selected launch of a campaign series?
Choose the correct answer.
Trend Reporting/Result Summary
Trends/Comparison
Management/Revenue Reporting
Trend Reporting/Individual Link Tracking
2.
The Trends/Comparison tab shows the selected email campaigns and their metrics side by side.
Choose the correct answer.
True
False
3.
Select all SAP Emarsys best practices you just learned!
There are three correct answers.
Use different content depending on the contacts' lifecycle stage.
Send newsletters every Wednesday at 10 am. This is the best time of the day and week for it.
Make sure the sender is easily recognized as your brand.
Hide the unsubscribe button to keep your contacts in your mailing list.
Make your programs simple enough. Split them using the ‘Entry from another program’ node.