In this SAP Entitlement Management 3D printer example, we can envision a persona that represents a company specializing in the production and distribution of 3D printers (and associated services). This company values innovation, quality, and customer satisfaction.
Here is a brief persona outline:
Company Name:
Print3D Innovations
Industry:
3D Printing and Manufacturing
Target Market:
Small-to-large businesses, educational institutions, and individual consumers
Products and Services:
- High-quality 3D printers for various industries, including automotive, aerospace, healthcare, and consumer goods
- Customized 3D printing solutions for businesses with unique needs
- 3D printing materials, such as filaments, resins, and powders
- 3D design and prototyping services
- 3D printer maintenance, repair, and upgrade services
- Online and in-person training courses on 3D printing technology and software
Mission:
To empower businesses and individuals with cutting-edge 3D printing technology that enables rapid innovation, reduces waste, and drives sustainable growth.
With this persona in mind, the SAP Entitlement Management system helps Print3D Innovations manage and streamline the entire process of granting, modifying, and revoking access to their products and services. This includes tracking customer entitlements, providing support for various licensing models, and ensuring compliance with usage policies.
Customers have two options for purchasing 3D printers manufactured by Print3D Innovations; a subscription option or a pay-per-use option. See the following figure for more details.

