This value framework is the most universal application of all the capabilities of SAP Business Data Cloud (SAP BDC). It has been created in partnership with the SAP BDC engineering team as well as Customer Services & Delivery (CS&D) who have been working with live preview SAP BDC customers. It is divided into the three categories, aligned to the marketing messaging and collateral. The three key SAP BDC marketing messages are:
- Unleash Transformative Insights
- Connect all Your Data
- Foster Reliable Artificial Intelligence (AI)

At a high level, the focus is on enabling new capabilities and insights across the organization to increase productivity. The goal of "Connecting all your data" is to integrate data management processes, reduce Total Cost of Ownership (TCO), and ensure that data is more accessible, used more frequently, and by more people. "Fostering reliable AI" highlights the integration of data with Artificial Intelligence (AI) to enhance the effectiveness and potential of AI applications.
Let’s examine the outcomes enabled by these three areas and the corresponding value drivers.
Unleash Transformative Insights
Under "Unleash Transformative Insights", there are two categories of value drivers:
- Speed up Innovation: By utilizing data products and SAP Business Data Cloud Intelligent Applications across various applications, organizations can quickly develop new operations, IT projects, go-to-market strategies, and reporting capabilities. The effectiveness of this is evident when data products are applied to multiple use cases across different Lines of Business (LoBs).
- Empower Business Users: Providing open, standardized access to data allows users to directly interact with it, improving the speed and quality of application development and decision-making processes.
Connect all Your Data
For "Connect all your data", there are two value drivers:
- Optimize across the data life cycle : This involves evaluating the data management processes—such as data integration, sourcing, and governance—and assessing their impact on operational efficiency and effectiveness.
- Increase data productivity : This driver focuses on the operational benefits of exposing data through reports and SAP Business Data Cloud Intelligent Applications dashboards. The aim is to determine if tools like SAP BDC enhance data accessibility, increase the frequency with which it is used, and drive productivity by enabling the creation of more reports, views, dashboards, and applications.
Foster Reliable AI
For "Foster Reliable AI," the key considerations include:
- Improvement in AI Outcomes: The effectiveness of AI models depends significantly on the quality of the data used for training. Models trained on internal data can provide better, more relevant results compared to models trained solely on publicly available information.
- Enhanced Security, Compliance, and Governance: This is a core benefit of all SAP solutions, ensuring that data handling, storage, and usage comply with the necessary security and regulatory requirements.
SAP BDC Webinar
Watch this webinar recording to dive deeper into the value of SAP BDC: https://video.sap.com/playlist/dedicated/142333701/1_9pbqqxe4/1_vruiudx8
Let's Summarize What You've Learned
- "Unleash Transformative Insights" focuses on increasing productivity through new insights and capabilities, speeding up innovation, and empowering business users to create applications effectively.
- "Connect all your data" aims to optimize data management processes, improving operational productivity by increasing the visibility and usage of data through reports and dashboards.
- "Foster Reliable AI" enhances AI model performance by utilizing internal data, emphasizing the importance of training data, and improving security compliance across SAP's offerings.