SAP has been powering digital commerce for some of the biggest B2B and B2C companies in the world for more than a decade. What’s new is that we’re taking that heritage — the scale, the reliability, the deep B2B capabilities — and packaging it in a way that’s lighter, faster, and much easier for mid‑market companies to adopt. If you’re on Cloud ERP, this is the commerce platform that simply makes the most sense. SAP has quietly powered some of the world’s most demanding digital commerce programs; what we’re introducing here is proven capability purpose‑packaged for Cloud ERP customers like you.
Let's start with your customers.
Their expectations have changed dramatically. Whether they’re in the field, on a job site, or at a desk, they expect the same speed and clarity in B2B that they get in their personal lives.
They want instant, accurate answers personalized pricing, real‑time order visibility, accurate delivery dates, and self‑service everything. And with younger, digital‑native procurement teams entering the workforce, their tolerance for waiting on emails or phone calls is almost zero. They want answers instantly.
They are looking for you to provide a digital, 24/7 solution that provide this information and enables them to act. When they can’t get it, they hesitate, they pick up the phone, or they defer the purchase—slowing revenue and creating avoidable workload for your teams.
Now, on the flip side, your internal teams feel the pressure of this shift.
Right now, ERP holds the truth about orders, pricing, and availability — but customers and frontline teams often can’t access that truth without a human in the loop.
As a result, many processes still depend on manual intervention. Sales and support teams often spend a large portion of their time answering simple, repetitive questions such as:
- "Where is my order?"
- "Can you send me my invoice?"
- "What is my price for this product?"
These are not high-value tasks—but they consume significant time.
In addition, disconnected systems can slow down the flow of information, making it harder to provide accurate and timely responses.
The result is reduced efficiency, increased workload, and missed opportunities to drive revenue.
