For example, Brian has a private label company, meaning he sells a specific brand that can only be found in his retail stores. No other competitor has the same product.
His customers like his pasta sauce better than a national brand because they appreciate the quality, packaging, and sustainable his company upholds. The work he puts into the product to differentiate from other competitors brings in new customers and ensures that no other store will have the same item. He needs to be able to communicate his requirements to the contract manufactures and at the same time collect, from the contract manufacturer, information about ingredients used, manufacturing process, nutrition, and allergens.
However, Brian struggles with sourcing suppliers for his business. He needs to be able to get the product to market quickly with low costs. As the primary contact with his manufacturers he must make sure to have a good connection and communication. Private labels usually have multiple suppliers that provide for these products; therefore, Brian needs to additionally create an efficient supplier onboarding and qualification process.