Describing Career Site Page Types

The following list highlights the features that are typically included in a CSB site:

• Career Site powered by CSB for both internal and external candidates
• Responsive design for desktop, tablet, and mobile optimization
• 1 home page
• Up to 14 total category and/or content pages (including a Job Map page, if included)
• 1 Search Results page
• 1 Job Description page (using the Job Layout feature)
• Mobile Apply

The following implementation tasks are not included in the base scope:

• Career Site Custom Component configuration
• Additional languages, beyond one primary language
• Additional brands, beyond the default customer branding
• Emails/notifications, beyond 1 standard job alert notification
• Employee Referral
• Creation of graphics/video/flash, stock photography, or copy writing
• LinkedIn integration
• Private or onsite training sessions

The goal of the header is to allow the candidate to achieve consistent site navigation. Leading practice for the header includes About Us (dropdown to see all content pages), Featured Jobs (dropdown to see all category pages), Locations (Google map), Sign In, and Join Talent Community (often under Not finding a job?). For multilocale sites, include the Language Selector as well. Any links (calls to action) found on the home page should be replicated in the header for ease of navigation.

You can also create a custom header, with multiple rows, different options for placing your logo on the page, and more.

Leading practice for the footer includes: Careers Home, Corporate Home, Top Jobs, and View All Jobs. Top Job Searches and View All Jobs must be included, as they are essential for search engines to index all of the pages and the site itself. When including social links, choose only social networking links that are specific to job seekers.

Hallmarks of a Home Page:

• Header
• Header
• View Profile
• Search functionality, prominently placed
• Subscribe functionality, prominently placed
• Featured Jobs (Category pages)
• Job Map
• Footer

Category pages are typically used to highlight hard-to-fill and high-volume positions. Standard CSB career sites includes ten Category pages.

You can use Category pages to represent job categories, brands, locations, and so on. The leading practice is to use specific data fields from the ATS, such as Department, Business Unit, or Function, to determine which jobs map to these pages. Jobs can display on more than one Category page.

It is leading practice for each Category page to use the same layout, though different components can be used for different category pages. It is also leading practice to use unique copy (text) and an image or video for each Category page. Limit the amount of content on Category pages to reduce the amount of scrolling applicants have to do to reach the job table.

Users can find links to these pages within the Featured Job section on the home page and from the Featured Jobs header.

Hallmarks of the Category Page

• Header and footer navigation
• Category Page Title – for example, Marketing Jobs or Finance Careers
• Main content - image/graphic/video and text relevant to the group of jobs
• Search functionality – searches the entire job collection
• Filter functionality – for example, title, location, date, and custom fields
• Jobs on this page – defined by page rules
• Social sharing icons – provides the ability for candidates to share jobs via social network or email using the AddThis social sharing tool.

No jobs are included on Content pages; instead, these pages contain information about your company culture, benefits, diversity, university programs and internships, and so on. Standard CSB career sites includes four Content pages.

Links to these pages can be included in a dropdown menu on the home page, within the body of the home page, or within the footer.

You can attract candidates in a specific target audience by online advertising buys that link the candidates to a landing page designed specifically for them. Landing pages are not indexed in search engines (site maps), and may be intended for short-term use.

Possible examples:

• Advertise a Career Fair on LinkedIn.
• Launch a campaign on Facebook to attract recent college grads.
• Advertise about careers with the company on Indeed, not for a specific job posting.
• Purchase Google AdWords.

Two columns are supported on landing pages, and Data Capture Forms can be added, as shown below.

Customers who enable the Career Site Unified Data Model can take advantage of the new search experience.

This includes:

• Customizable faceting and filtering based on the requisition picklists and objects
• Customizable job result cards
• Improved search results for non-English languages

The Unified Data Model includes Job Location Generic Objects, which support the definition of properties such as metropolitan areas, neighborhoods, and so on. These location definitions are searchable. Multilocation job postings are also supported.

Customers can define a one-column or two-column layout for their jobs, using many of the components that are available on other career site pages and fields from the job requisition template.

The following are supported with the Google Job Map:

• Mobile browsers
• Google Chrome
• Localization (in the candidate’s native language)
• Appropriate political boundaries
• Some customizations, such as the color of bodies of water and updates to Google map coordinates