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Introducing the Media Industry

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Unit 1

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Getting to Know the Media Industry

4 Lessons

1 hr 5 mins

After completing this unit, you will be able to:

  • Define industry characteristics, challenges, and opportunities faced by a business in the Media industry.
  • Examine the value chain of the Media industry and how business models are evolving.
  • Identify differentiating business processes and activities that are part of the value chain for the Media industry.
  • Analyze key trends impacting the Media industry that are driving change and transformation.

Record of Achievement

Pass all the quizzes and receive a digital badge

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Introducing the Media Industry

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