Explaining How SAP Creates Value for the Media Industry

SAP creates significant value for businesses in the media sector by addressing key challenges, priorities, and trends through its comprehensive suite of solutions. Here's how SAP's solutions make a difference:

1. Content Creation and Production: SAP Media Planning, Rights & License Acquisition, Content Financials, and Media Project Management enhance decision-making and streamline content development processes.
2. Personalized Media Engagement: SAP Marketing Customer Engagement, Omnichannel Commerce Management, Omnichannel Customer Service, and AI Business Services drive revenue through personalized customer engagement and seamless experiences.
3. Spending Visibility: SAP Content Financials provides real-time insights into production costs, enabling better resource allocation and cost control.
4. Content Rights Monetization: SAP Rights and License Sales and Content Financials help manage contracts, royalties, and maximize revenue streams across multiple platforms.
5. Cost and Profitability Pressure: SAP Sales Force Automation, Subscription Management, Entitlement Management, Solution Billing, Billing and Revenue Innovation Management, and Profitability Management ensure efficient cost management and strategic financial planning.

Here are detailed customer examples illustrating how SAP creates value in the Media industry, showcasing success stories and measurable outcomes:

Hubert Burda Media Holding KG: Hubert Burda Media aimed to streamline its HR processes to attract new talent and empower existing employees. By transitioning from the on-premises SAP ERP Human Capital Management solution to SAP SuccessFactors, Burda harmonized core HR processes and enhanced transparency, compliance, and data privacy. This resulted in a 75% reduction in performance-related forms and 25% of employees using the mobile app. Learn more about how SAP systems transformed Hubert Burda Media Holding KG here.

Cirque du Soleil: Cirque du Soleil reimagined its business and digital foundation with RISE with SAP and SAP S/4HANA Cloud, private edition, integrating live data for instant insights and faster decisions. SAP Concur streamlined expense reporting, and SAP SuccessFactors enhanced expense and travel management for 7,000 trips per year. This resulted in five-times faster procurement processes and improved operational efficiency. Learn more about how SAP systems transformed Cirque du Soleil Entertainment Group here.

Thomson Reuters: Thomson Reuters needed to upgrade to SAP S/4HANA to establish it as a single source of truth while keeping some of the ECC system in place. SAP solutions helped standardize and harmonize business processes, resolving data duplication issues and ensuring process consistency across the organization. This transformation resulted in a 25% reduction in payment application time and improved customer service. Learn more about how SAP systems transformed Thomson Reuters here.

Bavaria Film GmbH: Bavaria Film consolidated its financial processes with SAP S/4HANA Cloud, achieving secure and error-free billing across all companies and a 50% faster business closure compared to the old system. This transformation significantly enhanced operational efficiency and streamlined intercompany billing. Learn more about how SAP systems transformed Bavaria Film GmbH here.