SAP Customer Data Platform Essentials

Attend this Live Session to get an introduction on the capabilities of the SAP Customer Data Platform (CDP) through explanations and live demos.

Topics covered: understanding of how to design customer schema, including profile schema and activity schema, and how to connect and ingest customer data from various source applications, persist the data in CDP and also activated the customer journey via the connected destination applications based on the processing purposed you will define in CDP.

Then based on the schema and ingested data you can define customer segments and activity indicators. Next you will be able to personalize the customer experience by creating audiences and customer journeys.

During the session, the Connector Studio and the Ingest/Query APIs will be also discussed and demostrated.