SAP Customer Data

Learn how to turn anonymous visitors into loyal customers

What's it all about?

SAP Customer Data solutions help you identify and engage customers across channels and devices, build trusted customer relationships based on transparency and control, and power trusted digital experiences with first-party data.

The training offerings are grouped under the separate areas of SAP Customer Data Cloud and SAP Customer Data Platform.

What's it all about?
SAP Customer Experience Event

Customer Experience Connect 2026: Explore AI‑Driven Autonomous CX

Join SAP Customer Experience Connect to discover the latest AI innovations in Autonomous CX. Connect with peers across lines of business, explore real‑world use cases, and learn how AI transforms customer engagement. 

October 5–7, 2026 | Las Vegas, NV

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