What is SAP Marketing Cloud?

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SAP Marketing Cloud solutions give you a deeper understanding of your customers and help you create a single, unified customer view as well as custom omnichannel experiences. They enable marketers to find interests, discover sentiments, and identify customer behavior across the customer journey.

What is SAP Marketing Cloud?

Get a basic understanding of SAP Marketing with these videos for beginners.

New to the topic?

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Welcome to this quick guide series on SAP Marketing Cloud, a cross-industry solution that enables marketing- and sales teams, to understand the real-time intent of each customer. 

Quick Guide Introduction

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents. 

Dynamic Customer Profiling

This video shows you how to create personalized contextual campaigns in SAP Marketing Cloud to address your customers. 

Campaigns

Learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your customers. 

Commerce Marketing

In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. 

Lead-and Account-Based Marketing

This video will show you where to look for further enablement resources about SAP Marketing Cloud.

Enablement Resources

New to the topic? Get a basic understanding | Marketing Cloud

Popular courses

Learn how to describe the structure and benefits of SAP Marketing Cloud, its underlying data model, and how to use the key features to target customers.

In this learning journey you will learn about the structure and benefits SAP Marketing Cloud and how to use it to target customers and build relationships.

Uncover Key Features and Benefits of SAP Marketing Cloud | SAP Learning

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Uncover Key Features and Benefits of SAP Marketing Cloud

This Learning Journey shows different contents on SAP Marketing Cloud for self-paced learning. 

Course

Marketing Cloud (SAP Learning Hub)

Popular courses | Marketing Cloud

Engage with the SAP Marketing Cloud community 

View more

Blog posts

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Blog posts | SAP Marketing Cloud

Q&As

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Q&As | SAP Marketing Cloud

Engage with the SAP Marketing Cloud community

Get a basic understanding of SAP Emarsys with these videos for beginners.

New to the topic? 

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Unlock the full potential of your customer engagement strategy with this SAP Emarsys learning journey. Drive growth and improve customer experiences today!

Get Started with SAP Emarsys Customer Engagement | SAP Learning

Get Started with SAP Emarsys Customer Engagement

This video introduces the basics of the SAP Emarsys Customer Engagement Platform and the key terminology. The use case of winning back churning customers is used to introduce products and functions.

Introducing Product Overview

In this first video, we explain the widgets of the main dashboard.

Dashboard and Management - Part 1

In this second Dashboard and Management video, you will learn about various account management features: from user management to field editor and data sources. 

Dashboard and Management - Part 2

In this video you will learn about automating your marketing campaigns via the Strategic Dashboard and Tactics. 

Strategic Dashboard and Tactics

This video introduces the basics of the SAP Emarsys Customer Engagement Platform and the key terminology. The use case of winning back churning customers is used to introduce products and functions. 

Watch full playlist

New to the topic? Get a basic understanding | Emarsys

This Learning Journey shows different contents on SAP Emarsys for self-paced learning. 

SAP Emarsys (SAP Learning Hub)

Popular courses | Emarsys

Looking to get certified?

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Looking to advance your career in SAP Emarsys Customer Engagement Implementation? Earn a technology associate certification to demonstrate your expertise!

Get certified in SAP Emarsys Customer Engagement Implementation | SAP Learning

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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

Looking to get certified? | Emarsys

Engage with the SAP Emarsys community

Blog posts | SAP Emarsys

Q&As | SAP Emarsys

SAP Marketing Cloud

Learn how to deliver contextually relevant customer experiences.

Visit SAP Learning to get to know SAP Marketing Cloud. Find resources about SAP Emarsys, product integrations, and how to improve your marketing skills.

Get started on your journey to become a better marketer with resources about SAP Marketing Cloud, SAP Emarsys, and integrating with other SAP products.

SAP Marketing Cloud | SAP Learning

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Learn how to make each customer experience matter.

SAP Customer Experience

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SAP Marketing Cloud | SAP Customer Experience

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