SAP Customer Experience

SAP Marketing Cloud

Learn how to deliver contextually relevant customer experiences.

What's it all about?

SAP Marketing Cloud solutions give you a deeper understanding of your customers and help you create a single, unified customer view as well as custom omnichannel experiences. They enable marketers to find interests, discover sentiments, and identify customer behavior across the customer journey.

New to the topic?

  • Video

Quick Guide Introduction

Welcome to this quick guide series on SAP Marketing Cloud, a cross-industry solution that enables marketing- and sales teams, to understand the real-time intent of each customer.
  • Video

Dynamic Customer Profiling

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents.
  • Video

Campaigns

This video shows you how to create personalized contextual campaigns in SAP Marketing Cloud to address your customers.
  • Video

Commerce Marketing

Learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your customers.
  • Video

Lead-and Account-Based Marketing

In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department.

Popular courses

  • SAP Learning Journey

Marketing Cloud

This Learning Journey shows different contents on SAP Marketing Cloud for self-paced learning.

Get started with the SAP Marketing Cloud Onboarding Resource Center

Our onboarding process is tailored for a smoother transition and a successful go-live. Here's how we align your onboarding journey around your needs:
  • Getting Started
  • Plan Your Implementation
  • Get Enabled
  • Prepare to Go Live
Get startedJoin webinars
Students taking part in in onboarding session.

SAP Learning Group

Join our SAP Learning Group moderated by an SAP Learning expert.
Ask your questions about your digital learning journeys, prepare successfully for your SAP Certification exams, and collaborate with other learners to reach your learning goals.

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