SAP Customer Experience

SAP Marketing Cloud

Learn how to deliver contextually relevant customer experiences.

What's it all about?

SAP Marketing Cloud solutions give you a deeper understanding of your customers and help you create a single, unified customer view as well as custom omnichannel experiences. They enable marketers to find interests, discover sentiments, and identify customer behavior across the customer journey.

New to the topic?

  • Video

Quick Guide Introduction

Welcome to this quick guide series on SAP Marketing Cloud, a cross-industry solution that enables marketing- and sales teams, to understand the real-time intent of each customer.
  • Video

Dynamic Customer Profiling

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents.
  • Video

Campaigns

This video shows you how to create personalized contextual campaigns in SAP Marketing Cloud to address your customers.
  • Video

Commerce Marketing

Learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your customers.
  • Video

Lead-and Account-Based Marketing

In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department.

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  • SAP Learning Journey

Marketing Cloud

This Learning Journey shows different contents on SAP Marketing Cloud for self-paced learning.

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