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Configuring SAP Marketing Cloud
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Using Commerce Marketing in SAP Marketing Cloud
Creating and Managing Campaigns in SAP Marketing Cloud
Gaining Insights on Campaigns
50 min
Working with Content Studio
20 min
Setting Up Permissions for your Campaigns
15 min
Configuring Campaigns
15 min
Using Workflows
15 min
Implementing Extensibility in Campaigns
25 min
Developing Lead and Account Management
10 min
Creating Marketing Events
13 min
Quiz
Using Marketing Analytics in SAP Marketing Cloud
Using Marketing Analytics
8 min
Extensibility in Marketing Analytics
47 min
Quiz
Using Commerce Marketing in SAP Marketing Cloud
Working with Commerce Marketing
45 min
Setting Up Recommendation Scenarios, Recommendation Models and Model Types
16 min
Configuring Recommendations
24 min
Quiz
Working with Integrations in SAP Marketing Cloud
Managing Integrations in SAP Marketing Cloud
15 min
Establishing Communication Between SAP Marketing Cloud and Other Systems
5 min
Integrating with SAP and Non-SAP Solutions
1 hr 5 min
Quiz
Creating and Managing Campaigns in SAP Marketing Cloud
Gaining Insights on Campaigns
50 min
Working with Content Studio
20 min
Setting Up Permissions for your Campaigns
15 min
Configuring Campaigns
15 min
Using Workflows
15 min
Implementing Extensibility in Campaigns
25 min
Developing Lead and Account Management
10 min
Creating Marketing Events
13 min
Quiz
Using Marketing Analytics in SAP Marketing Cloud
Using Marketing Analytics
8 min
Extensibility in Marketing Analytics
47 min
Quiz
Using Commerce Marketing in SAP Marketing Cloud
Working with Commerce Marketing
45 min
Setting Up Recommendation Scenarios, Recommendation Models and Model Types
16 min
Configuring Recommendations
24 min
Quiz
Working with Integrations in SAP Marketing Cloud
Managing Integrations in SAP Marketing Cloud
15 min
Establishing Communication Between SAP Marketing Cloud and Other Systems
5 min
Integrating with SAP and Non-SAP Solutions
1 hr 5 min
Quiz
Knowledge quiz
It's time to put what you've learned to the test, get 5 right to pass this unit.
1.
Which of the following applications do you use when configuring recommendations?
There are three correct answers.
Manage Recommendations
Recommendation Models
Recommendations Scenarios
Recommendation Algorithm Defaults
2.
This step type uses post-processing algorithms to change the score of a result set, for instance to change order based on brand. Which step type is it?
Choose the correct answer.
Filter Products
Convert Products
Re-rank Products
Position Products
3.
About recommendation which of the following is correct?
There are two correct answers.
A model can have only one algorithm.
There can only be one active model for a model type at any time.
Each recommendation scenario can only have one model type assigned.
The model type attribute of a model can be changed at any time even after it is created.
4.
What application do you use to edit the settings that enable host systems to post interactions and receive recommendations?
Choose the correct answer.
Browse Interaction Data
Communication Systems
Manage Recommendations
Recommendation Scenarios
5.
Which of the following does SAP Marketing Cloud help business analysts provide for their clients?
Choose the correct answer.
Decisions based on real-time marketing data
Decisions based on data from algorithms that finds patterns in marketing data
Decisions based on unique marketing scenarios tailored to their business needs
SAP Marketing Cloud provides for all the above.
6.
About KPIs of recommendation scenario, which of the following is correct?
There are two correct answers.
The KPIs of recommendation scenario are available in the Manage Recommendations app.
There are various key figures available for offer recommendations in SAP Marketing Cloud.
You can evaluate the effectiveness of a recommendation scenario using key figures such as Impressions and Conversion Rate.
When a model expires and a new model becomes active, the values associated to each key figure must be reset manually.