In SAP Commerce Cloud, coupons are promotional alphanumeric codes used to offer promotions to customers.
Customers enter coupon codes during the checkout process to get a certain benefit (1).
Coupon codes can be created flexibly and are usually tied to a brand or particular promotion campaign (2) (for example: SummerSale, SAPoffer, or Back2School20%off). Codes can also be more complex and used for distribution to individual customers. We’ll explore the difference a little further in the next lesson.
Here are some other benefits offered through coupons:
- Reduce the total value of a cart.
- Buy a product at a lower price.
- Get a free gift.
- Get free delivery for an order, and more.
Coupons need to be used as part of promotion rules. They can take the role of a condition, meaning a customer must enter a code to qualify for a promotion. As such, they can be combined with other conditions, just like with any other promotion rule.
In addition, coupons can also be used as actions, where a customer receives a coupon as a benefit:
