For us to understand WalkMe® Digital Adoption Platform, and the digital landscape where it lives, it is important to first dive into some core foundational concepts:
- Digital Transformation
- Digital Adoption
- Digital Adoption Platform
Defining Digital Transformation
Digital Transformation is the process that all businesses are undergoing to integrate digital technology into all areas. The result is a fundamental change to how they operate and deliver value to customers.
The approach to transformation varies widely based on the specific needs, goals, and structure of an organization.
For example:
- A government agency can focus on digitizing records and streamlining citizen services. It could involve implementing an online platform where residents could pay taxes and renew licenses.
- An enterprise company can be more focused on developing digital products, using cloud computing, or adopting advanced analytics to improve decision-making and metrics.
Both organizations are aiming to become more efficient, more innovative, and improve their bottom line through Digital Transformation. The specific path depends on their unique circumstances, but the ultimate goal is to thrive in an increasingly digital world.
Why is Digital Transformation Important?
Simply put, Digital Transformation is the process of using technology to improve business in many different ways. And it is happening everywhere. For any business, or individual, to remain successful in this fast-moving digital era - Digital Transformation is a must.
Defining Digital Adoption
Digital Adoption is a natural result of this Digital Transformation era. Digital Adoption is the process of ensuring that employees and customers are effectively using digital capabilities and platforms that have been implemented as part of a Digital Transformation effort.
True Digital Adoption requires that users understand an implemented technology and its features, be familiar with the user interface, learn applicable business processes and workflows, and understand how to interact with the technology.
There is a gap between the rate at which organizations have introduced new technologies, and the value they're seeing. People simply aren't using all the technologies that they have access to, not using them correctly, or only using a fraction of their capabilities.
Essentially, Digital Adoption is about bringing people to a state in which they are able to use software to its fullest extent. It can be on a company's own employees on internal systems and for their customers on external systems.
The results can include:
- Stronger feature awareness
- Faster platform activation
- More efficient technology utilization
- Intuitive user experiences
- Higher workplace engagement
- Better onboarding experiences
What is a WalkMe® Digital Adoption Platform?
To navigate through change brought on by technology, an organization needs visibility into where there's friction in workflows, to create experiences that eliminate that friction and a tool to consistently manage through change now and in the future.
A Digital Adoption Platform or DAP, provides a single watchtower that pin-points all the friction in your organization, workflow by workflow, task by task and across any number of applications.
Digital Adoption Platforms promote digital adoption in a few ways:
- Automate aspects of employee or customer onboarding.
- Provide in-app software training and guidance.
- Collect and analyze usage data.
- Provides proactive support to solve any user challenge.
| Feature | Description |
|---|---|
 |  |
| Automate routine tasks and deliver personalized guidance to people when and where they need it most. | Give people interactive in-app guidance at the moment of need, a conversational interface to kick off tasks and get answers through natural language, and helpful notifications to stay informed, drive behavior, and compliance. |
The WalkMe platform is powered by our proprietary AI technology that understands software the way humans do. So it automatically adjusts the constant change in your underlying applications and can make recommendations for solving friction before it becomes a problem.
| On boarding (Training) | Support | Feature Adoption | Change Management |
|---|---|---|---|
.png) | .png) |  |  |
WalkMe can help reduce the hours of training with in-app guidance and learning at the moment of need. | Reduce the influx of support tickets by providing guidance and allowing users to find the help they need any time. | Surface new features and provide guidance if users want to learn more to improve adoption. | Guide users through their workflows when transitioning between different software, during major software updates, or when processes change. |
| Data Integrity | Productivity | Conversion |
|---|---|---|
 |  |  |
Ensure users are entering information into systems correctly so your reporting is more accurate. | Improve employee productivity by automating or simplifying their workflows. | Increase customer conversion from free features to paid features with in-app product guidance on key features. |
Explore the following video for a demonstration of WalkMe® Digital Adoption Platform.
In summary, WalkMe® Digital Adoption Platform is a platform that overlays your tech stack, providing insights into application usage, user engagement, associated workflows, and areas of friction. Additionally, WalkMe offers tools to help users navigate and overcome these friction points.
WalkMe organizes its recipe for success into the Data. Action. Experience. Methodology.