Spotlighting the new AI features in SAP Commerce Cloud

Launched publicly in Q2 2024, the SAP CX AI Toolkit represents a significant leap towards integrating advanced AI capabilities within the SAP CX ecosystem. This cloud-native solution brings the power of generative AI (Gen-AI) and sophisticated data analysis to your fingertips, enabling a transformation in how businesses utilize product data and customer interactions.

For SAP Commerce Cloud, the toolkit employs Gen-AI to elevate standard product information into engaging, enriched content that effectively guides and supports customers throughout their buying journey. Key commerce-related features available within the toolkit include:

• AI Product Tagging/Descriptions: Automates the creation of detailed product attributes and descriptions, saving time and ensuring consistency.
• Visual Search: Allows customers to search for products using images, making the shopping experience more intuitive and engaging.
• AI Product Images: Generates high-quality product images, enhancing visual appeal and helping customers make informed decisions.
• AI Tools (for Commerce Cloud): Role-specific prompts utilizing Commerce data to support product discovery Q&As (ask about this product), generate blog, social media posts and product banner texts.

For more information about the complete list of features, visit the SAP CX AI Toolkit Features page as well as the User Guide (for details about how to use the features).

In addition, if you need to set up the integration between SAP Commerce Cloud and SAP CX AI toolkit, you can check this blog post for a step-by-step guide.

Intelligent Selling Services have been further enhanced with the following features:

• Recent Searches support is integrated into the search box in SAP Commerce Cloud, composable storefront. This intuitive addition allows users to view previously used search terms, facilitating quick access to relevant results.
• Trending Search Terms support is integrated in the search box of SAP Commerce Cloud's composable storefront, displaying the most popular search terms even before users begin typing. This feature assists shoppers in quickly discovering relevant products, enhancing the customer experience, and boosting sales.
• Guided Tours for Enhanced User Experience: have been provided based on SAP Companion guided tours to show how to effectively use Intelligent Selling Services alongside the UI elements:
  • First Steps in Intelligent Selling Services: This tour guides you through creating the essential components of Intelligent Selling Services.
  • Product Mix Creation: Learn how to create your first product mix within Intelligent Selling Services.
  • Strategy Creation: Develop your strategy to align Intelligent Selling Services with your business goals and customer preferences.
  • A/B Test Creation: Set up A/B tests to compare the performance of different product mixes, allowing you to optimize your offerings based on data-driven insights and make informed decisions that resonate with your audience.