Knowledge quiz

It's time to put what you've learned to the test, get 3 right to pass this unit.

1.

A business wants to predict customer churn based on inactivity within a specific timeframe. Using the provided example from the learning material, how would you modify the churn condition template to define churn as no orders placed in the last 120 days?

Choose the correct answer.
2.

How are the High, Medium, and Low settings configured for customer value distributions resulting from a CLV Model run?

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3.

A business wants to predict customer value based on high activity within a specific timeframe. Using the provided example from the learning material, how would you modify the CLV Formula template to define the total value of all order amounts placed in the last 120 days?

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4.

What is the difference between the Observation Period and the Prediction Period?

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