Welcome to the first learning journey on WalkMe. Here, you will get a high-level introduction to digital adoption and the WalkMe platform. This is a great starting point for all users, whether you're focused on strategy or technical implementation, and it lays the foundation for further learning as you dive deeper into WalkMe.
Watch the video to learn about the Digital Adoption Gap; what it is, why it occurs, and how addressing it can help your organization maximize the return on its technology investments.
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- Organizations invest heavily in technology, but the return on that investment depends on how well employees actually use it.
- Around 70% of digital transformation projects fail to meet their goals, not because the technology doesn’t work, but because people aren’t using it as intended.
- Employees often find workarounds, skip steps, use only a fraction of the system’s capabilities, or avoid the technology altogether.
- The gap between how technology is designed to be used and how it is actually used is called the Digital Adoption Gap.
- WalkMe Fundamentals is designed to help organizations understand and close the Digital Adoption Gap.
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In this lesson, we will explore the foundational concepts behind WalkMe, what digital adoption is, why it matters, and how WalkMe helps organizations address digital transformation.
By the end, you'll have the language and the context you need to move forward with confidence, no matter what comes next in your learning journey.
Let's start by defining a few terms.
Watch the video to understand the difference between digital transformation and digital adoption, and why ensuring employees fully and correctly use digital tools is critical to protecting your organization’s technology investment.
| Key Takeaways from Video |
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- Digital transformation is the process of integrating digital technology across all areas of a business to become more efficient, innovative, and competitive.
- For most organizations today, digital transformation is no longer a strategic option but a baseline requirement.
- Digital adoption ensures that employees and customers are using digital tools fully and correctly, not just at a surface level.
- Poor digital adoption leads to real consequences, including declining data quality, increased support tickets, reduced productivity, and eroding ROI.
- Successful digital adoption accelerates onboarding, improves process completion, and frees employees to focus on their actual work.
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So, how do organizations close that gap - systematically and at scale?
That's where a digital adoption platform comes in.
Watch the video to discover what a digital adoption platform is, how it works alongside your existing technology stack, and how WalkMe uses AI to provide visibility into application usage and deliver in-app guidance to users.
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- A digital adoption platform layers on top of your existing technology stack without replacing the applications your team already uses.
- It provides visibility into how applications are actually being used, including which workflows are completed and where users drop off.
- It delivers guidance, automation, and support directly inside applications, without disrupting the user’s workflow.
- WalkMe works as a digital adoption platform across your entire technology stack, providing both visibility and the ability to act on it.
- WalkMe’s AI layer adapts to application changes, surfaces friction proactively, and helps teams take action before issues arise.
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