It’s time to put what you’ve learned to the test, get all the questions right to pass this unit.
Q1.
To gain a better understanding of customers, which SAP Marketing Cloud information resources can be used to create a holistic view of existing and potential customers?
There are two correct answers.
A
Current customer information like company’s social media pages
B
Product availability details
C
Insight into customer intent using predictive analytics
D
Historical data organized in customer or consumer profiles
Q2.
To include Experience Data in your processes, SAP Qualtrics can be used in the SAP Lead to Cash process to:
There are two correct answers.
A
Confirm quotes
B
Capture customer feedback
C
Initiate follow-up activities in trigger-based campaigns
D
Evaluate social media sites
Q3.
Your company wants to convert Contacts to Leads. Which of the following activities are included in the process?