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Introduction to the Personalization Module

Objective

After completing this lesson, you will be able to Explain Personalization in the context of SAP Commerce and why personalizing web content is a smart business decision..

Benefits and Features of the Personalization Module

In SAP Commerce Cloud, the Personalization Module provides an integrated, user-friendly way of building personalized experiences targeted at individual customers.

Let’s start the unit by answering the following two important questions:

Why is personalization so important for modern E-commerce solutions?
What are the key features of the Personalization Module in SAP Commerce Cloud?

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