In this unit, we covered the following key points:
- The promotion module is based on a rule engine, which ensures a clear separation between business logic and code.
- Each promotion rule consists of conditions and actions created using the rule builder, and these are then compiled into Drools rules by the rule compiler.
- Promotion rules can be created either from a promotion rule template or from scratch.
- We explored various aspects including promotion evaluation, potential promotions, promotion planning, and personalized promotions.
- A rule-aware object is an item containing data that the rule engine uses to evaluate promotion rules, enabling personalized customer experiences.
- Promotions can be customized by developing new conditions and actions.