SAP Engagement Cloud Report and Analytics helps measure the revenue impact of marketing messages, predict campaign outcomes, and effortlessly optimize future performance.
Key Features:
- Strategic Dashboards: Provides full visibility over customer’s behaviors from repeat purchase to average order value and in-store sales, plus many more integral KPIs. Learn more here.
- Prebuilt Strategies and Tactics: Identifies and addresses new opportunities or underperforming areas using pre-built strategies and tactics proven to deliver results.
- The built-in AI technology: Understands customers’ preferences and predicts campaign outcomes.
- Smart Insight: Utilizes machine learning to provide a conversion rate score to analyze the impact of marketing activities, like e-mail campaigns, and helps increase customer lifetime value.
Smart Insight
Smart Insight is the SAP Engagement Cloud customer intelligence module, designed to maximize the revenue from customers by automating retention marketing. It collects data from all touchpoints in a Big Data model and converts this into intelligent information using advanced scoring models and predictive algorithms.
Using the collective browsing and purchase history of customer web shops, as well as the individual contact response data from all marketing channels, Smart Insight helps categorize the entire contact database into smart segments based on predictions of their future behaviour.
It then monitors all engagements for each of these segments, using cutting-edge data visualizations and in-depth analysis that provide real-time values to each contact in each lifecycle stage.
Discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty from their customer success story.
We recommend watching this video to learn more about Smart Insight:
Learn more about Smart Insight here.