Exploring SAP Customer Data Platform Essentials | BR

After completing this course, you will be able to:

• Define customer data and customer data platform.
• Navigate the console to successfully configure SAP Customer Data Platform's functionalities.
• Recognize and relate the four-step process: Data Ingestion, Identity Resolution, Insights, and Engagement and how this process helps to understand the customer.
• Identify and outline the structure of a Customer Schema concept to create a new attribute in Profile Entity, followed by the creation of a new Activity with attributes.
• Examine and determine how to integrate source and destination applications, using the repository of applications and platforms in the Application Library.
• Configure events setup.
• Configure matching and merging rules.
• Create data insights to calculate metrics and classify customers.
• Execute engagement and activation.
• Design and implement CX Journeys and Flows.