Discovering the Current Market Point of View​

Objective

After completing this lesson, you will be able to assess current market perspective, including trends, customer needs and challenges for SAP Service Cloud.

Current Market Point of View

Delivering high-quality customer service in an ever-evolving landscape presents numerous challenges and potential benefits, including the rise of generative AI. Customer service organizations expect their cloud applications to streamline operations, personalize experiences, and adapt swiftly to business needs.

Integration with key business processes and AI can play a pivotal role in this evolution and help deliver superior customer service.

Watch the following video to learn more about the setbacks facing customer service today and how to adapt to them.

To Summarize

  • Businesses today need to quickly adapt to key factors affecting customer service, such as the rise of generative AI, talent shortages, and macroeconomic disruptions the rise of generative AI, talent shortages, and macroeconomic disruptions that affect customer service today.
  • Customer service organizations expect service cloud applications to enhance efficiency, provide personalized experiences, integrate seamlessly with other systems, and adapt to evolving business needs.
  • Integration with key business processes is both deeply rewarding and challenging at the same time in ensuring organization silos are broken and data flows seamlessly.
  • AI can enhance customer service by reducing contact volumes through self-service options, automating processes, and increasing agent efficiency by providing them with contextual intelligence and recommendations.

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