"What if we could make sustainability profitable and profitability sustainable, without sacrificing one for the other?"-Christian Klein
CEO and SAP Executive Board Member
SAP's Sustainability Strategy
Sustainability directly links to SAP's purpose: to help the world run better and improve people's lives. The question becomes, "How can we live up to the purpose?"
Role of Exemplar and Enabler
We meet our sustainability goals by taking on the role of both the exemplar and the enabler. Essentially:
- We lead by example, being a role model for sustainable business operations and practices.
- By doing that, we learn and gain the credibility to fulfil the role of an enabler. We want to provide our customers with products and services that enable them to meet their sustainability challenges and opportunities.
Both pillars are important, but the enabler side is how we scale. Just imagine the reach we can have by delivering digital solutions that enable our customers to manage their own limited resources productively and contribute to a sustainable economy.