Exploring SAP Customer Data Platform Essentials

Learning outcome

After completing this course, you will be able to:

Define customer data and customer data platform.
Navigate the console to successfully configure SAP Customer Data Platform's functionalities.
Recognize and relate the four-step process: Data Ingestion, Identity Resolution, Insights, and Engagement and how this process helps to understand the customer.
Identify and outline the structure of a Customer Schema concept to create a new attribute in Profile Entity, followed by the creation of a new Activity with attributes.
Examine and determine how to integrate source and destination applications, using the repository of applications and platforms in the Application Library.
Configure events setup.
Configure matching and merging rules.
Create data insights to calculate metrics and classify customers.
Execute engagement and activation.
Design and implement CX Journeys and Flows.
Discover SAP Joule for Consultants in CX