Introducing Customer Data Platform


After completing this lesson, you will be able to:

  • Define customer data platform and discuss how it is different than other data stores.

Customer Data Platforms

What are Customer Data Platforms?

Learn about Customer Data Platforms, how they create a comprehensive view of each customer and how data is restructured to be used by other systems.

CDP vs. delivery platforms

CDP vs. other data stores

Click on each data store type to learn how CDP is different than other data store types.

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