Introducing Customer Data


After completing this lesson, you will be able to:

  • Define customer data and discuss how it is useful for understanding customer behaviors and user experience.

Customer Data

What is customer data?

Let's define customer data and discuss how it's useful for understanding behaviors and user experience.

Types of Customer Data

Consumer Behavior And User Experiences

Now let’s look at several ways in which customer data can help us to understand customers’ behaviors and user experiences.

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