SAP Emarsys Customer Engagement solution offers a wide range of features to enhance omnichannel customer engagement and optimize campaigns. Let’s see the most common features!
Identifying Key Features and Benefits of SAP Emarsys Customer Engagement
Objectives
After completing this lesson, you will be able to:
- Use the key features and benefits SAP Emarsys Customer Engagement offers for Contact Management and Segmentation, Campaign Management, Automations, and Analytics.
Key Features Overview
Benefits of SAP Emarsys Customer Engagement
Omnichannel Experience for campaign collaboration with a shared customer view throughout:
- Sales
- Marketing
- Commerce interactions for contextual engagements across many channels:
- Web
- Mobile Engage
- SMS
- Facebook
- Google Ads
- Direct Mail
Advanced Segmentation for better targeting, using different data sources when creating segments:
- Contact behavior in web stores and mobile apps
- Email data (opens and clicks)
- Smart Insight
- AI segments
- External Relational Data
Personalized Content and Product Recommendations for offering real 1-to-1 customized experiences and creating a more personal touch with your customers to result in more sales across all channels and more effective conversion.
Automation Programs for managing and running ready-to-use personalized campaigns more effectively, using integrated channels and enriching the customer journey.
Smart Analytics that determine and monitor the effectiveness of marketing campaigns, achieve revenue targets and measure business results and customer value at every stage of the customer lifecycle.
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