Identifying Key Features and Benefits of SAP Emarsys Customer Engagement


After completing this lesson, you will be able to:

  • Use the key features and benefits SAP Emarsys Customer Engagement offers for Contact Management and Segmentation, Campaign Management, Automations, and Analytics.

Key Features Overview

SAP Emarsys Customer Engagement solution offers a wide range of features to enhance omnichannel customer engagement and optimize campaigns. Let’s see the most common features!

Benefits of SAP Emarsys Customer Engagement ​

Omnichannel Experience for campaign collaboration with a shared customer view throughout:​

  • Sales​
  • Marketing​
  • Commerce interactions for contextual engagements across many channels:​
    • Email
    • Web​
    • Mobile Engage​
    • SMS​
    • Facebook​
    • Google Ads​
    • Direct Mail

Advanced Segmentation for better targeting, using different data sources when creating segments:​

  • Contact behavior in web stores and mobile apps​
  • Email data (opens and clicks)​
  • Smart Insight​
  • AI segments​
  • External Relational Data​

Personalized Content and Product Recommendations for offering real 1-to-1 customized experiences and creating a more personal touch with your customers to result in more sales across all channels and more effective conversion.

Automation Programs for managing and running ready-to-use personalized campaigns more effectively, using integrated channels and enriching the customer journey.​

Smart Analytics that determine and monitor the effectiveness of marketing campaigns, achieve revenue targets and measure business results and customer value at every stage of the customer lifecycle.

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