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Knowledge quiz

It’s time to put what you’ve learned to the test, get all the questions right to pass this unit.

Q1.

The Trends/Comparison tab shows the selected email campaigns and their metrics side by side.

Choose the correct answer.

True

False

Q2.

Select all SAP Emarsys Customer Engagement best practices you just learned!

There are three correct answers.

Make your programs simple enough. Split them using the ‘Entry from another program’ node.

Use different content depending on the contacts' lifecycle stage.

Make sure the sender is easily recognized as your brand.

Hide the unsubscribe button to keep your contacts in your mailing list.

Send newsletters every Wednesday at 10 am. This is the best time of the day and week for it.

Q3.

Which page shows all basic metrics for a selected launch of a campaign series?

Choose the correct answer.

Management/Revenue Reporting

Trends/Comparison

Trend Reporting/Result Summary

Trend Reporting/Individual Link Tracking