Let's explore the SAP Business Suite persona in action by following Marc's journey at TechBloom.
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Marc, a Chief Revenue Officer (CRO), is driving innovation at TechBloom. Here’s a look at the key hurdles CROs often face and how SAP can help them thrive.
Key Challenges Faced by CROs Like Marc:
- Identifying and executing on incremental growth opportunities across the entire value chain
- Connecting siloed sales and marketing data to gain insights and act on growth opportunities and capture maximum value
- Driving accurate sales forecasting to foster the right product prioritization and allocation management
How SAP can "Bring Out the Best"
SAP offers solutions designed to tackle these challenges head-on:
- Enable effective, personalized engagement to drive customer loyalty and customer lifetime value with AI-driven CX enhancement
- Orchestrate a single revenue engine in SAP Business Suite across sales and marketing, optimizing resource allocation to drive optimal growth
- Provide a holistic data view coupled with intelligence, improving sales forecasting and revenue predictability with smart analytics
Let's summarize what you've learned:
- Challenges faced by CROs include identifying growth opportunities, connecting sales and marketing data, and driving accurate sales forecasting.
- SAP Business Suite offers solutions to address these challenges, e.g., by driving customer loyalty and lifetime value with AI-driven CX enhancement and by providing a holistic data view with intelligence improving sales forecasting.