Exploring Business AI in CX Packages

Objective

After completing this lesson, you will be able to explain Business AI in CX packages.

Business AI Pricing Summary

Now that you've seen AI capabilities in action, you're probably wondering: "How do I actually get access to these features?" The answer comes down to understanding two types of AI packages: Base AI and Premium AI.

Diagram of Business AI Pricing Summary—hybrid model with Base AI (Joule Base embedded, free entitlement), Premium AI per‑user/month packages (Supply Chain, HCM, Finance, Spend, CX, consultants, developers), consumption‑based tools (Business Transformation, Document Grounding, SAP Document AI), and AI Foundation services unlocked via BTPEA credits.

Base AI: Always On, Always Included

What it is:

Base AI is the foundational AI available in every SAP Cloud subscription at no extra cost. Think of it as your everyday AI—the capabilities that make work simpler and more intuitive for everyone.

What you get:

  • Joule's core capabilities - Navigate, search, and complete simple tasks using natural language.

  • Basic transactional functions - Create, read, update, or delete records across your applications.

  • Unlimited access - Every user in your organization can use these features without restrictions.

Who it's for:

Everyone. Base AI is universally accessible across your entire organization.

The key point:

You're already entitled to Base AI. No purchase required, no AI units needed, no limits on usage. It's built into your SAP Cloud subscriptions.

Premium AI: Advanced Capabilities for Specific Needs

The image shows Premium AI pricing—Joule Premium PUPM packages for Supply Chain, HCM, Finance, Spend, CX, consultants and developers (promo until Q3 2026). Billed per user/month with AI Units. Consumption-based options: Business Transformation Management, Document Grounding, SAP Document AI, per request/record.

What it's:

Premium AI unlocks advanced, domain-specific capabilities that go beyond everyday assistance. These are features that deliver deeper business value through enhanced analytics, automation, and intelligence.

What you get:

  • Joule Premium packages - Advanced AI capabilities organized by business area (Finance, Supply Chain, HCM, CX, Spend Management).

  • Specialized tools - AI for consultants, developers, and specific use cases like document grounding.

  • Agents - Autonomous AI workers that handle complex, multi-step business tasks.

  • Continuous updates - New features automatically added to packages as they're released.

Who it's for:

Users who need advanced AI for their specific roles or business processes. You decide who gets access and can adjust assignments as needs change.

How it works:

Premium AI is powered by AI units —SAP's virtual currency for advanced AI features. You purchase AI units annually, and they're consumed based on usage. Some features use a fixed monthly amount per assigned user, while others are consumption-based (pay per request or record).

The image shows Premium AI pricing model with AI Units as currency—combining per‑user per‑month packages and consumption‑based services. Joule Premium modules: Supply Chain, Human Capital, Financial, Spend, Customer Experience, plus SAP Joule for Consultants and Developers (promo until Q3 2026). Consumption options: Business Transformation Management, Document Grounding, SAP Document AI; AI Units charged per request/record.

Premium AI is powered by AI units—SAP's virtual currency for advanced AI features. You purchase AI units annually, and they're consumed based on usage. Some features use a fixed monthly amount per assigned user, while others are consumption-based (pay per request or record).

Let’s take a deeper look at how Premium AI allows substantial flexibility in scaling consumption to meet demand across two different but not exclusive scenarios:

  1. Per user per month packages which scale with the number of users, and features that a customer needs:
    • Enhanced Joule capabilities like analytical capabilities, in addition to supporting agentic capabilities.
    • A predictable number of AI Units charged per assigned user each month which can be adjusted at any time.

    As new features are added in each of the solution areas, the packages automatically update giving users assigned to this package automatic access.

  2. Consumption-based Capabilities that scale with the capacity of the service that customers need to use.

Consumption-based capabilities can be used for specific features that aren't part of the per user per month packages. These capabilities enable advanced AI services across the organization on demand.

They consume AI Units based on the usage of each feature per request or per record. Usage is tracked centrally in SAP for Me and is deducted from available AI Units based on the actual consumption of each AI feature.

SAP “New Company Model at‑a‑Glance” infographic comparing Base AI vs Premium AI. Base AI: foundational, everyday AI in all SAP Cloud apps for all users; included with subscription, no AI Units. Premium AI: advanced, scalable services powered by AI Units (Joule Premium, document grounding); for assigned users or org‑wide; priced per user/month or transactional by usage. Slogans: simple, seamless, always‑on vs flexible, powerful, scalable.

The Key Difference

Base AIPremium AI
Free and unlimitedRequires AI units
Everyday AI for everyoneAdvanced AI for specific needs
Included in subscriptionsPurchased separately
Simple navigation and tasksComplex analysis and automation
Always accessibleAssigned to specific users

AI Foundation - Build Your Own

Beyond packaged capabilities, AI Foundation gives you the platform to create custom AI solutions tailored to your unique business needs. Built on SAP BTP, it provides AI lifecycle management tools, business data services, and access to leading language models—the same foundation SAP uses to build its own AI features.

AI Foundation is unlocked through SAP BTP Enterprise Agreement credits, giving you the flexibility to innovate at your own pace.

The image depicts SAP AI Foundation which includes AI services, AI lifecycle management, and business data/context, unlocked with BTP EA credits.

Which Package Do You Need?

Start with Base AI - It's already included and provides immediate value to everyone.

Add Premium AI when you need:

  • Advanced analytics and predictive insights.

  • Automated complex workflows.

  • Domain-specific intelligence for specialized roles.

  • Agentic capabilities that work autonomously.

Explore AI Foundation when you want to:

  • Build custom AI solutions.

  • Extend packaged capabilities.

  • Integrate with your proprietary data and processes.

Summary

Summary

  • Base AI:
    • Free and included in all SAP cloud subscriptions.

    • Offers basic transactional functions and unlimited access for all users.

    • Targeted at everyone in the organization.

  • Premium AI:
    • Advanced, domain-specific AI capabilities available for purchase.

    • Includes Joule Premium packages, specialized tools, and autonomous AI agents.

    • Targeted at users with specific roles needing advanced AI.

    • Accessed using AI units, purchased annually and consumed based on usage.

  • AI Foundation:
    • Platform to build custom AI solutions tailored to unique business needs.

    • Built on SAP BTP, includes AI lifecycle management tools and business data services.

    • Accessed through SAP BTP Enterprise Agreement credits.