Build Engaging Experiences Across All Touchpoints
Building a great customer experience involves a lot, and one of the most important aspects is, of course, a company's web store.
SAP Commerce Cloud offers comprehensive web content management capabilities that allow our customers to easily and quickly manage their web store for all devices.
Simple drag and drop tooling allows content managers to intuitively change storefront experiences, from media management to personalization. They can do all this without any coding skills, keeping training times short and improving efficiency. Of course, SAP Commerce Cloud’s Web Content Management System offers much more, but in one sentence, it offers everything our customers need to manage their storefronts, from site design to media management to navigation setup and more.
SAP Commerce Cloud's Web Content Management System provides comprehensive tools and features to enable customers to efficiently manage, customize, and optimize their storefronts, ensuring seamless and engaging online shopping experiences. The key features includes:
- Build Engaging Sites: With an easy-to-use interface and on-site consumer-grade drag-and-drop tooling in SmartEdit, the tool for editing your SAP Commerce Cloud storefront.
- Create Compelling Journey: Navigate, preview, interact, and edit in-context content to create compelling personalized journeys.
- Ensure Quick Time-to-market: Work across sites, in different countries or lines of business, to manage content for global enterprises. Share content across sites to ensure quick time to market and brand consistency.
Go Headless with Composable Storefront
Move to a Dedicated Storefront Architecture Leveraging the Latest APIs
Of course, the technology underlying the storefront is also important. A web store doesn’t only have to look amazing, but quick page load times and easily being able to add new features is also important. For this SAP offers Composable Storefront, a progressive web application that offers benefits to both SAP customers and web store users.
Modern Architecture
Streamlining Storefront Development and Elevating Customer Experience.
The integration of modern architecture in storefront development offers a strategic advantage by addressing two critical business needs simultaneously. By simplifying the development process, companies can reduce the effort and costs involved in building and maintaining their storefronts. This efficiency not only saves resources but also streamlines operations, allowing businesses to focus on other strategic initiatives.
On the customer side, modern architecture facilitates the creation of intuitive and engaging app-like experiences. These enhanced experiences can lead to increased customer satisfaction and loyalty, driving more sales and ultimately boosting the company's top line.
Overall, this approach enables companies to achieve cost savings while simultaneously improving customer interactions, effectively "killing two birds with one stone." In doing so, they can enhance their competitive edge and drive growth in today's digital marketplace.
Here are some of the benefits of having a modern storefront architecture:
- Architecture: Work with a new web storefront architecture that combines the latest Angular and REST API technologies and runs on its own dedicated server.
- Frontend Features: Experience no refreshes between pages, providing a browsing behavior similar to a mobile app on any device. Delivers a fast and engaging experience. Acts as a head to our headless commerce that can be updated separately.
- CX & Industry Relevant: Compose experiences beyond commerce across the SAP portfolio and commerce ecosystem.
Summary
- SAP Commerce Cloud offers strong web content management capabilities allowing customers to handle their web shop.
- Business users do not need coding skills to design the web store and can use intuitive tools to create experiences.
- The underlying storefront technology is headless and modern, bringing benefits to both development teams and customers.