Summarizing Key Product Handling Capabilities of SAP Commerce Cloud

Product Content Management (PCM) in SAP Commerce Cloud is designed to solve the complex problem of handling voluminous and diverse product data across multiple channels. In today's business environment, inconsistencies and inaccuracies in product data can lead to customer confusion, decreased trust, and lost sales.

PCM eliminates these issues by centralizing product information and ensuring its uniformity across all platforms. This not only enhances operational efficiency but also improves customer experience by providing accurate, up-to-date, and comprehensive product details, thus boosting sales and brand loyalty.

Create a 360° view of your product data and ensure seamless omni-channel experiences.

Product Catalog Management: Set up and manage multiple catalogs and categories though an easy-to-use interface. Simple management of product details, attributes, descriptions, prices, rich media, and more.

Data Quality Checks: Ensure high product data quality and consistency through automated data quality checks.

Workflows and Collaboration: Set up and execute complex workflows and notify assigned users automatically.

​In SAP Commerce Cloud, product content management is done in the Backoffice Product Cockpit. ​You can do the following:

• Create and update products
• Create product variants
• Manage product categories
• Assign products to categories
• Group products into bundles, with their own special bundle price
• Export and import data in Microsoft Excel format for bulk creation and editing of products
• Export a template to use later when importing products

Increase conversions through highly targeted rules-based promotions.

Drive Sales And Conversions: Directly engage customers, and drive more sales and conversions with highly personalized promotions.

Easy-to-Use: An intuitive UI allows business users to create promotions by combining conditions and actions via drag-and-drop.

Extend And Customize: Extensibility ensures you can add your own promotion conditions and actions quickly as needed.

Increase sales and foster customer loyalty through digital coupons.

Increase Conversions: Increase sales and conversions, and foster customer loyalty.

Address Business Needs: Create single code coupons, multi-code coupons, and customer coupons for different business usages.

Stay Flexible: Extend with your own coupon types to adapt to any situation.

Surface the most relevant products to drive revenue and engagement.

Show the most relevant products for the user context and intent, to drive engagement, increase product views, increase conversions and increase average order value. Use real-time behavioral, transactional & context data to show recommendations relevant for the individual shopper and improve merchandiser effectiveness with AI, trend, test & reporting data.

AI models analyze crowd trends, click sequence & transaction data to predict product relevance. Merchandisers can blend this relevance with personalization and merchandising considerations such as stock, margins or other factors to highlight win-win products for shoppers and businesses alike.

A/B tests help determine which combinations of these factors show the most promising results, allowing the best recommendations to win out.

Drive conversions and simplify IT with Data, SaaS and AI.

While Intelligent Selling Services described above focusses on positioning product recommendations on different parts of a storefront, the Search Service focuses on improving a customer's search experience. Allow customers to quickly locate products on a commerce site via search terms, filtering, and category navigation.

Enable merchandisers to deliver incremental revenue by re-positioning products within results, based on merchandising and personalization needs. The Search Service is built as a high availability (99.95%) service, with flexible APIs and seamless upgrades.

• Maximize conversions and product views with relevant search & navigation results.
• Merchandise valuable products and customize results for key segments.
• Add incremental conversions with search intelligence (via Intelligent Selling Services).
• Always be on the latest, most secure version. Fast SOLR migration.

Comprehensive search, merchandising and personalization capabilities, including:

• Phrase search, category browsing & filtering: flexible indexing and relevancy tuning, term matching, synonyms, stopwords, stemming, spell-check.
• Variant grouping: for example, color, size.
• Merchandising & Segmentation: customize for searches, categories and segments through hero products, boost & bury rules, alternative faceting, sorts & groups.
• Localization: multi-language, multi-currency.

Comparing Search and Recommendations.

Search and recommendations are very closely linked, so let’s look at a quick comparison. What does a customer get out of the Search Service and Intelligent Selling Services?

• Intelligence: Trending & Recent Search Term Suggestions, Personalized (Predictive) Search Results
• Merchandising​: Variant Grouping, Boost & Bury, Faceting, Category Merchandising
• Personalization: ​Segment-Based Boost/Bury & Faceting​
• Fundamentals: Phrase Search, Keyword Redirect, Synonyms, Stop-Words, Category-Browsing, Localization, Price Groups, Product Visibility
• Extensibility: ​Custom Value Providers, Customer Query Listeners

• Trending Products: Top viewed and converting
• Personalized Products: Top-sellers based on individual click-path
• Related Products: Next-click products, based on crowd
• Complementary Products: Frequently bought with product or cart
• Recently Viewed Products: Most recently visited products
• Replenishment Products: Predicted to be ordered again by the customer

• Product Content Management (PCM) offers strong capabilities allowing customers to handle large and diverse product data across multiple platforms.
• Promotions allow businesses to drive sales and enhance customer engagement by designing, managing, and tracking promotional strategies and coupon programs.
• Intelligent Selling Services (ISS) leverages advanced AI technologies to provide dynamic personalized product recommendations based on different metrics such as individual customer behavior, site wide selling metrics and other merchandizing considerations.
• The Intelligent Search Service improves customer search experiences, by giving powerful search tools to the customer, while also giving sellers powerful merchandizing tools to make sure the right products are presented in search results.