Unlocking Synergies by Combining SAP Customer Experience with SAP Sustainability

Objective

After completing this lesson, you will be able to combine SAP Customer Experience with SAP Sustainability to maximize the value of the integrated solutions.

What is SAP Recommerce?

SAP Recommerce is an end-to-end circular business solution that allows brands and retailers to take back, manage, and resell pre-owned inventory and track vital financial, customer, and sustainability performance indicators. It helps organizations to accelerate the shift from a linear to a circular business model, extending customer lifetime value and promoting more sustainable inventory and consumption.

SAP Recommerce empowers circularity as a business driver. It has these features:

  • Enable end-to-end circular business models. Develop innovative service offerings to drive sustainable revenue, meet sustainability goals, and optimize cost savings.
  • Manage across take-back, reconditioning, and reselling. Deliver customized experiences, maximize the value of products with reconditioning, and establish channels for reselling pre-owned products.
  • Report success in e-commerce metrics. Gain customer, financial, operational, and sustainability data transparency and efficiencies.

Our modular recommerce solution supports circular commerce management, enabling companies to engage with shoppers, facilitate critical operations and business processes, capture data, and own the product lifecycle.

SAP Recommerce addresses business needs

The SAP Recommerce solution aims to address these business needs:

  • Sustainability and Environmental Responsibility: Businesses are driven by the need to reduce their environmental footprint and minimize waste through the resale of used products.
  • Cost Savings and Revenue Generation: Contending inventory risk with consumer preferences and incentives can threaten profitability. This results in inventory risk with consumer preferences and incentives, which can lead to threaten profitability. It results in a growing market of consumers looking for affordable, high-quality used products.
  • Competitive Advantage and Brand Image: Engaging in re-commerce helps businesses differentiate themselves, enhance their brand image, and meet customer demands for sustainable and socially responsible products, ultimately setting them apart from competitors.

SAP Recommerce comes with this value proposition:

  • Creation of new sustainable revenue streams, upselling and cross-selling opportunities, capturing the value from preowned products.
  • Acquiring new customers at a lower marginal cost and extending the customer lifetime value with higher purchase frequency and loyalty
  • Positive and measurable sustainability impact
  • Value accretive as a standalone business
SAP Recommerce Value Proposition

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