It’s time to put what you’ve learned to the test, get 8 questions right to pass this unit.
Q1.
How do campaigns and target groups relate to each other?
Choose the correct answer.
A
Target groups define which contacts and accounts will be contacted during a campaign.
B
Target groups define how often a participant will be contacted during a campaign.
C
Campaigns use target groups to define the value of a market segment.
D
Campaigns use target groups to determine how long a campaign will run.
Q2.
What are the most important business objects for marketing employees?
Choose the correct answer.
A
Accounts, contacts, opportunities, sales quotes, and orders
B
Accounts, contacts, service requests, and orders
C
Accounts, contacts, pricelists, products, and services
D
Accounts, contacts, campaigns, target groups, and leads
Q3.
What can sales, marketing, and service managers use to manage their teams?
There are three correct answers.
A
Dashboards, to get an overview about multiple work areas
B
External solutions, to manage the team budget
C
Sentiment analysis reports, to track team motivation
D
Reports and KPIs, to aggregate details of multiple areas and teams
E
Managing My Area work center, which is the central entry point for managing teams
Q4.
Which of the following statements regarding designing e-mail templates are true?
There are three correct answers.
A
Personalization tags (for example, contact name) can be embedded into the e-mail template as placeholders.
B
E-mail templates can be created by uploading Word documents.
C
E-mail templates can be designed with external HTML tools and uploaded to the SAP Business ByDesign campaign.
D
HTML e-mail templates should be designed in SAP Business ByDesign.
E
Pictures in HTML e-mail templates should be linked and not embedded.
Q5.
Which CRM business areas does SAP Business ByDesign provide to support customer engagement scenarios?
There are three correct answers.
A
Marketing and presales communication
B
Service execution for project-based and productized services
C
Multi-step marketing automation
D
Sales employee skills management
E
High-touch sales (for example, opportunity management) and low-touch sales (for example, over-the-counter, commerce integration)
Q6.
Which of the following steps are covered in the marketing-to-sales scenario?
There are three correct answers.
A
Create contacts from landing pages
B
Capture responses from campaigns
C
Execute orders and create service confirmations
D
Plan target groups and campaigns
E
Qualify leads and hand over to sales
Q7.
Why should marketing, sales, and service managers use the Managing My Area work center?
Choose the correct answer.
A
To manage skill development for employees
B
To hire new employees
C
To manage customer and team engagement in all dimensions
D
To manage work contracts of employees
Q8.
Which of the following are personalization tags in SAP Business ByDesign?
There are three correct answers.
A
Formatted name of the corporate or private account
B
Product name of the last purchased item
C
Personal campaign response code, which will be available only for the recipient
D
Title, for example, Mr. or Mrs.
E
External reference of the last sales order for the account
Q9.
What is lead processing without handover?
Choose the correct answer.
A
Only the sales department is involved in lead creation using the New Business work center.
B
Leads are not routed to the manager if they are not successful.
C
The marketing and sales departments create leads in the New Business work center.
D
Marketing employees enter the lead data but do not qualify it.
Q10.
How can you create campaign responses?
There are three correct answers.
A
Link a follow-up document (for example lead, opportunity, sales order, etc.) to a campaign by using a report.
B
Create responses with a special mass maintenance screen directly from the sales order.
C
Link a follow-up document (for example lead, opportunity, sales order, etc.) to a campaign by directly assigning the campaign to the response document.
D
Create responses with a special mass maintenance screen directly from the campaign or by using Excel to upload responses.
E
Create a follow-up (for example, a sales order) directly from the campaign.