Welcome! This preliminary introduction to intelligent selling services is a solid foundation for building an in-depth understanding of its workings, importance, and practical application in the units that follow.
Rapid technological advancements are dramatically shifting the landscape of commerce. Companies are increasingly operating in a digital ecosystem to run businesses, outpace competition, and use the power of artificial intelligence (AI) and data-driven solutions. Intelligent selling services is the tool shaping the future of SAP Commerce Cloud in this direction.
Intelligent selling services has the following features:
- It’s an enhancement of SAP Commerce Cloud and not a separate tool. Its fundamental purpose is to boost business outcomes by using machine learning (ML) and AI technologies.
- It’s a cloud-native system that offers an intuitive user interface (UI).
- It enables business users to initiate merchandising changes without IT involvement, streamlining the entire operation process.
- It collects contextual and behavioral data across customer journey touchpoints. Then, it analyzes them meticulously to support real-time merchandising and personalization.
- It can help businesses significantly improve customer experiences and customer satisfaction by generating customized recommendations based on these data insights.
