Recognizing AI's Role in Intelligent Selling Services for SAP Commerce Cloud

By now, you know that "intelligent selling services" relies on artificial intelligence (AI). You can directly use the cutting-edge AI engine and its algorithm. Understanding how the AI algorithm works isn't typically necessary. However, it remains important to learn about it, which we do next.​

The intelligent selling services solution captures user and behavioral data in real time across each customer’s commerce journey. It feeds this data into the AI engine to create personalized experiences and drive business success. In the following video, learn more about the data collection and AI algorithms from the experts.

Let’s examine the key points discussed in the video.

Intelligent selling services collect the following data for AI-powered analysis:​

• Page views, specifically category and product views​

• The search keywords that customers use​

• Carousel actions on service accounts, both carousel views and clicks​

• Cart activities, including cart snapshots, additions to cart, and items removed from cart​

• Transactional data, which refers to orders being placed​

In fact, the tracking system captures all user interactions using a JavaScript library. For more information about the supported events, refer to Profile Tag on the SAP Help Page at: https://help.sap.com.​

To create predictive processing models, the AI-based technology analyzes millions of user sessions. Intelligent selling services combine these models with real-time telemetry (that is, merchandising metrics) to provide personalized product recommendations.

As we continue to apply technology and AI to improve enterprise performance, the questions about data security and AI's impact become more important. We understand that data security and system performance are paramount for the smooth running of your operations. The following short but detailed video answers two significant questions:​

• Is the collected user data safe?​

• Does AI impact the performance of SAP Commerce Cloud?​

For a clear insight into these important aspects, play the following video:​

For clarity and emphasis, remember the following key points:​

• In intelligent selling services, SAP prioritizes data safety, implementing strict security and compliance measures. Thorough reviews ensure rigorous adherence to these protocols. Intelligent selling services secure your data and also earn your trust in its handling.

• For AI, the intelligent selling services solution is a separate but well-integrated cloud service in SAP Commerce Cloud. The unique setup enables advanced AI operations to run smoothly without straining SAP Commerce Cloud's performance. The result is augmented functionality with no decrease in performance.

• Intelligent selling services guarantee reliable data protection, use AI to boost performance, and don't interfere with the powerful and efficient SAP Commerce Cloud solution.

The impressive AI capabilities of intelligent selling services can raise questions about its customizability.​

In the next video, we explore the following questions:

• How customizable is the AI behind intelligent selling services?​

• What is the potential of integrating a custom AI model instead of the prebuilt model?

The AI in intelligence selling services is an adaptable and customizable feature. It can highlight products in specific slots, filter by category, determine product visibility, and handle user-specific pricing.

However, integrating a custom AI model in intelligent selling services instead of using the prebuilt option requires a third-party service provider.