Defining Segments and Different Types of Segments

Objectives

After completing this lesson, you will be able to:

  • Identify different types of segments and use segmentation to target specific groups.

Segments in SAP Emarsys Customer Engagement

Segments help you define target groups based on various data, such as contact data, email, and web behavior data. Segments are dynamic and executed when they are used by Emarsys, so you do not have to keep updating them yourself.

Let's look at the Segment page and how to start creating a segment!

Type of Segments

Let’s discover each segment to find out more!

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