SAP Commerce Cloud is a comprehensive, modular e-commerce platform that enables your organization to build, manage, and optimize your online business.
It provides a range of tools and functionalities for streaming business operations and creating compelling customer experiences that will drive sales.
Its core purpose is to allow your business to succeed in the digital marketplace by offering a robust e-commerce solution that can grow.
Components of SAP Commerce Cloud
By combining these components, SAP Commerce Cloud offers a comprehensive solution for businesses to create and manage their e-commerce presence. It supports end-to-end e-commerce processes, from product management and personalized customer experiences to order fulfillment and integration with external systems.
B2C (Business-to-Consumer) and B2B (Business-to-Business)
SAP Commerce Cloud is an e-commerce platform that caters to both B2C (Business-to-Consumer) and B2B (Business-to-Business) scenarios.
In the B2C context, SAP Commerce Cloud enables businesses to create engaging online storefronts and deliver shopping experiences directly to consumers. Its features include personalized search results, saved shopping carts, different payment gateways, and customer support capabilities. B2C businesses can use SAP Commerce Cloud to improve customer engagement, drive sales, and provide smooth online shopping experiences.
Relying on the strong foundation of SAP Commerce Cloud for B2C Commerce, SAP Commerce Cloud in the B2B realm allows businesses to manage complex selling processes between organizations. It supports such functionality as account hierarchies, contract pricing, bulk ordering, and self-service portals. B2B companies can use SAP Commerce Cloud to simplify procurement processes, manage multiple buyer accounts, and offer customized catalogs as well as pricing structures tailored to their business customers.
In summary, SAP Commerce Cloud offers a solution for tackling both B2C and B2B scenarios, enabling businesses to deliver online experiences to consumers and make possible smooth transactions between organizations.
In this course, we will focus on B2C (Business-to-Consumer).