Beyond the Buy Button
Great customer experiences don’t end once the order confirmation arrives. A lot can still go right or wrong on the journey from a single purchase to long‑term customer loyalty.
Throughout this course, we’ll follow Haru, a photography enthusiast, as he treats himself to some new equipment. We’ll track his order through the exciting period between clicking the buy button and unboxing his new gear.
We’ll begin by having Haru place an order on the storefront, then explore what needs to happen behind the scenes for that order to reach his door.
Once an order is placed, the correct item still needs to reach the right customer as quickly and efficiently as possible. This process can become surprisingly complex. SAP offers solutions for advanced scenarios through SAP Order Management Services. As the leading e‑commerce platform, SAP Commerce Cloud also includes built‑in order management capabilities that help companies orchestrate their orders.
Note
While every business can adapt the process during implementation, the standard workflow generally follows this outline:
Beyond processing customer orders, companies can decide whether to discard or resell returns, choose standard or custom strategies for determining fulfillment locations, manage picking items, shipping, and much more. Without requiring additional software, SAP Commerce Cloud ensures orders are sourced efficiently and delivered at the right time, to the right place.
Summary
- SAP Commerce Cloud includes integrated order management capabilities to orchestrate and process customer orders efficiently.
- Companies can use standard or custom fulfillment strategies.
- The solution handles order scenarios from initial order placement through packaging and delivery, without requiring additional software.
- Order management processes can be adapted during SAP Commerce Cloud implementation.