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Knowledge quiz

It’s time to put what you’ve learned to the test, get 5 questions right to pass this unit.

Q1.

Which of the following are examples of the applicability of Customer Activation using SAP CDP?

There are two correct answers.

Detect customer bad experiences

Customer follow-up upon bad experience

Ad targeting based on most consumed product category

Identify VIP customers

Q2.

Name three functionalities that are available in the SAP CDP Console menu?

There are three correct answers.

Customer Schema

Activity Indicators

Customer Search

Data Flow

Q3.

How is the Engagement phase supported and implemented by SAP CDP?

Choose the correct answer.

By using Webservices

By the usage of Segments

By the usage of Application Connectors

By using Dataflows

Q4.

Which of the following are examples of typical use cases for the SAP Customer Data Platform?

There are three correct answers.

Real-time 360 customer view

Offer subscription renewal options when its expiration approaches

Detection of customer’s negative experiences

Provide a site with a chatbot for automated customer support

Q5.

What’s the purpose of the Matching Rules functionality?

Choose the correct answer.

Privacy regulations are enforced with Matching Rules

New activity schema attributes can be defined with Matching Rules

Create rules that will direct the customer data into configured external systems

Decide if the ingested data will be merged into an existing customer profiles or create a new one

Q6.

What is the sequence of four key stages or steps inside SAP CDP?

Choose the correct answer.

Data Ingestion, Identity Resolution, Insight, Engagement

Bulk import, Identity Resolution, Insight, Engagement

Bulk import, Customer Activation, Privacy Enforcement, Engagement

Data Ingestion, Identity Resolution, Privacy Enforcement, Engagement