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Knowledge quiz

It’s time to put what you’ve learned to the test, get 7 questions right to pass this unit.

Q1.

What are the capabilities of a CDP system?

There are two correct answers.

Activation across systems

Email Marketing

Unified customer database (profile and data)

Social media management

Q2.

Which of these concepts implemented by SAP CDP directly relates with data privacy enforcement?

Choose the correct answer.

Audience

Processing Purpose

Application Library

Unified Customer Profile

Q3.

Which concepts implemented by SAP CDP are directly responsible for data ingestion?

There are two correct answers.

Event

Application Library

Audience

Action

Q4.

Mark the three core pillars of SAP Customer Data Platform

There are three correct answers.

Unify

Activate

Respect

Transparency

Q5.

Select three benefits of collecting customer data.

There are three correct answers.

Allows greater personalization

Improving products and services

Better market understanding

Data privacy regulations are enforced

Q6.

Select the systems that provide real-time capabilities around customer data

There are two correct answers.

CDP

Data Warehouse

CRM

DMP

Q7.

Select the SAP Customer Data Management Solutions available in the market

There are three correct answers.

SAP CDP

SAP BTP

SAP ECPM

SAP CIAM

Q8.

What is a correct example of first-party customer data?

Choose the correct answer.

E-mail address, first and last name provided during site registration

Credit card transaction data collected from an external payment provider

E-mail address provided in exchange for a coupon

Profile information imported from another brand site