Distinguishing Between Unified and Contextual Customer Profiles

Objectives

After completing this lesson, you will be able to:

  • Distinguish between the two views offered by SAP Customer Data Platform based on the confidence in the accuracy of the data.

Unified and Contextual Customer Profiles

Introducing the unified and contextual customer profiles

Different levels of trust – truly know your customer

Two different views of the same customer profile

Two different views of the same customer profile

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