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Exploring SAP Customer Data Platform Essentials | ZH
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定义身份解析
SAP Customer Data Platform 入门
介绍客户数据
11 min
介绍客户数据平台
14 min
了解 SAP Customer Data Platform 的三大核心支柱
8 min
了解 SAP Customer Data Platform 条款和定义
7 min
Quiz
了解 SAP Customer Data Platform 执行流程和用例
导航 SAP Customer Data Platform 控制台
8 min
了解典型用例
8 min
SAP Customer Data Platform 如何增强客户互动?
14 min
Quiz
定义身份解析
了解客户概况
8 min
设置身份解析
22 min
Quiz
执行 CDP 数据引入
使用客户方案
17 min
发现隐私和信任机制
24 min
使用应用程序库
19 min
配置事件设置
30 min
Quiz
创建数据洞察
创建活动标识
14 min
创建段
18 min
定义客户浏览
11 min
比较客户仪表盘
7 min
Quiz
管理参与和激活
创建操作
15 min
创建受众
15 min
Quiz
设计旅程和流
创建 CX 流
11 min
打造客户体验之旅和里程碑
14 min
Quiz
SAP Customer Data Platform 入门
介绍客户数据
11 min
介绍客户数据平台
14 min
了解 SAP Customer Data Platform 的三大核心支柱
8 min
了解 SAP Customer Data Platform 条款和定义
7 min
Quiz
了解 SAP Customer Data Platform 执行流程和用例
导航 SAP Customer Data Platform 控制台
8 min
了解典型用例
8 min
SAP Customer Data Platform 如何增强客户互动?
14 min
Quiz
定义身份解析
了解客户概况
8 min
设置身份解析
22 min
Quiz
执行 CDP 数据引入
使用客户方案
17 min
发现隐私和信任机制
24 min
使用应用程序库
19 min
配置事件设置
30 min
Quiz
创建数据洞察
创建活动标识
14 min
创建段
18 min
定义客户浏览
11 min
比较客户仪表盘
7 min
Quiz
管理参与和激活
创建操作
15 min
创建受众
15 min
Quiz
设计旅程和流
创建 CX 流
11 min
打造客户体验之旅和里程碑
14 min
Quiz
Knowledge quiz
It's time to put what you've learned to the test, get 3 right to pass this unit.
1.
Which of the following are examples of high confidence level customer identifiers:
There are two correct answers.
E-mail
CIAM ID
Device ID
Master Data ID
Phone Number
2.
The following settings can affect the way Profile data is ingested to SAP Customer Data Platform
There are three correct answers.
Matching Rules keep or merge duplicates
The Application Identifier is not numeric
Source Application Data Quality Rank
Activity data is not bound to a Profile
Event-mapped Matching Rule
3.
Say you need to ingest different external sources of social network profile information into your SAP Customer Data Platform Customer Profile data. How would you classify such a data source?
Choose the correct answer.
First-party
Second-party
Third-party
Master data
Activity data
4.
Your Business Unit is configured with a single Application Identifier: masterDataId. It also has a single Matching Rule set to the Merge Duplicates Policy for matching by masterDataId. Your Business Unit currently contains only a single customer with the following Profile data: Customer 1: { "masterDataId": "1", "firstName": "Margaret"}. You are ingesting the following Event payload:{ "masterDataId": "1", "firstName": "Robert"}. Using the information above, and given that Conflict Policy is set to discard event if duplicate exists for the Application Identifier, and the data quality of the existing Customer 1 is higher than the Source Application Event, what is the result data after the ingestion takes place?
There are two correct answers.
The ingestion finishes with no errors
The Business Unit ends with two different customers
Customer 1 data is changed to match the Event payload
Customer 1 data is kept as it was before the ingestion takes place
Customer 2 is created using the Event payload data. Customer 1 data is unchanged